About Dove

When it comes to care, we want to give you products you can trust for your skin and hair. But Dove care goes beyond our products. Learn about Dove’s vision, our research and partners here.

We care about all women, female-identifying and non-binary people. We want to redefine beauty standards and help everyone experience beauty and body image positively. We care about the future generation: helping girls build positive self-esteem through the Dove Self-Esteem Project, ensuring the world they enter is removed of toxic beauty standards. We care about how we make our products and what goes into them, about the impact we have on our planet and how we can strive for a better, more sustainable way of being.

About Dove

Take care, be safe: How we’re caring for our community
It’s important to show the world that care can have a big impact. Find out more about actions we’ve taken to care for our community.
Our vision
Discover our vision for making beauty a source of confidence
The ‘Dove Real Beauty Pledge’
Dove inspires women to want to look like the best version of themselves – because looking and feeling your best makes you feel happier.
Dove Self-Esteem Project
At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Our mission is to ensure the next generation grow up enjoying a positive relationship with the way they look – helping girls to raise their self-esteem and realise their full potential.

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People

Untangling Black Hair Discrimination
Find out more about the history of Black hair discrimination.
Educating the next generation on appearance-related self-esteem and body confidence
The largest programme of its kind, the Dove Self-Esteem Project has educated over 60 million young people in body confidence – and it’s only the beginning.
Breaking down narrow beauty stereotypes
Diverse beauty representation is important for Dove – women, transgender and non-binary individuals all included.
Our ‘No Digital Distortion’ mark
The Dove ‘No Digital Distortion’ Mark – our guarantee of 100% real beauty.
Loving your natural hair
Discover why learning to love your natural hair is an act of self-care

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Product

Rethinking our ingredients
We care about what goes into our products – that's why we avoid any ingredients we think could be harmful to you.
Ingredient transparency
At Dove, we strive to be transparent when it comes to our ingredients – to help you make informed choices.
Commitment to End Animal Testing
Real beauty should be Cruelty-Free. We’re proud to stand with PETA and others to co-sign an open letter to uphold the EU Cosmetics Animal Testing Ban.
The best care
We work with Research and Development professionals and dermatologists to develop advanced technologies and ingredients for our signature Dove care.
Dove and PETA: Together Against Animal Testing - Dove
Our care promise
For Dove, care means providing products that are kind to your body and skin – that’s why we work hard to maintain the quality and safety of all Dove products.
Ingredients we do use
For Dove, ingredients mean a lot – that’s why we take our time to carefully select and test them, so that we can create safer beauty products.
Our commitment to Cruelty-Free beauty – Dove

Planet

Working towards a regenerative future
Dove is working directly with farmers around the world to invest in a regenerative future, prioritising sustainably sourced ingredients.
Circular care
Dove is on a global waste-reduction mission – from helping you with recycling packaging to inventing brand new refillables.
Protecting our water
Water is essential for us, and our planet – it’s our responsibility to help protect and conserve it, so we’re making positive changes to get started.
Care for the planet: reducing waste
We’re on a mission to help reduce waste around the world, from helping you recycle plastic to using more recycled materials in our packaging.
Beauty that cares for nature
Dove is committed to finding ways to decrease carbon footprint impacts and effects, and protect the beauty of nature.
Sourcing
We care about the planet and the people in it, that’s why we’re committed to responsible sourcing – like the naturally-derived ingredients in our fragrances.
Sourcing
We care about the planet and the people in it, that’s why we’re committed to responsible sourcing – like the naturally-derived ingredients in our fragrances.
Climate change
At Dove, we are actively trying to reduce our carbon footprint, both through how we make and transport our products.
Care for the planet: our plastic mission
We want to do our best to produce less waste – especially when it comes to plastic. That’s why we’re working towards solutions that reduce packaging waste.