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About Dove
When it comes to care, we want to give you products you can trust for your skin and hair. But Dove care goes beyond our products. Learn about Dove’s vision, our research and partners here.
We care about all women, female-identifying and non-binary people. We want to redefine beauty standards and help everyone experience beauty and body image positively. We care about the future generation: helping girls build positive self-esteem through the Dove Self-Esteem Project, ensuring the world they enter is removed of toxic beauty standards. We care about how we make our products and what goes into them, about the impact we have on our planet and how we can strive for a better, more sustainable way of being.
About Dove
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Take care, be safe: How we’re caring for our communityIt’s important to show the world that care can have a big impact. Find out more about actions we’ve taken to care for our community. -
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Our visionDiscover our vision for making beauty a source of confidence -
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The ‘Dove Real Beauty Pledge’Dove inspires women to want to look like the best version of themselves – because looking and feeling your best makes you feel happier. -
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Dove Self-Esteem ProjectAt Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Our mission is to ensure the next generation grow up enjoying a positive relationship with the way they look – helping girls to raise their self-esteem and realise their full potential.
People
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Untangling Black Hair DiscriminationFind out more about the history of Black hair discrimination. -
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Educating the next generation on appearance-related self-esteem and body confidenceThe largest programme of its kind, the Dove Self-Esteem Project has educated over 60 million young people in body confidence – and it’s only the beginning. -
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Breaking down narrow beauty stereotypesDiverse beauty representation is important for Dove – women, transgender and non-binary individuals all included. -
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Our ‘No Digital Distortion’ markThe Dove ‘No Digital Distortion’ Mark – our guarantee of 100% real beauty. -
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Loving your natural hairDiscover why learning to love your natural hair is an act of self-care
Product
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Commitment to End Animal TestingReal beauty should be Cruelty-Free. We’re proud to stand with PETA and others to co-sign an open letter to uphold the EU Cosmetics Animal Testing Ban.
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The best careWe work with Research and Development professionals and dermatologists to develop advanced technologies and ingredients for our signature Dove care. -
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Rethinking our ingredientsWe care about what goes into our products – that's why we avoid any ingredients we think could be harmful to you. -
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Ingredient transparencyAt Dove, we strive to be transparent when it comes to our ingredients – to help you make informed choices. -
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Our care promiseFor Dove, care means providing products that are kind to your body and skin – that’s why we work hard to maintain the quality and safety of all Dove products. -
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Ingredients we do useFor Dove, ingredients mean a lot – that’s why we take our time to carefully select and test them, so that we can create safer beauty products.
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Planet
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Care for the planet: our plastic missionWe want to do our best to produce less waste – especially when it comes to plastic. That’s why we’re working towards solutions that reduce packaging waste. -
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SourcingWe care about the planet and the people in it, that’s why we’re committed to responsible sourcing – like the naturally-derived ingredients in our fragrances. -
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Climate changeAt Dove, we are actively trying to reduce our carbon footprint, both through how we make and transport our products. -
SourcingWe care about the planet and the people in it, that’s why we’re committed to responsible sourcing – like the naturally-derived ingredients in our fragrances.
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Protecting our waterWater is essential for us, and our planet – it’s our responsibility to help protect and conserve it, so we’re making positive changes to get started. -
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Working towards a regenerative futureDove is working directly with farmers around the world to invest in a regenerative future, prioritising sustainably sourced ingredients. -
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Beauty that cares for natureDove is committed to finding ways to decrease carbon footprint impacts and effects, and protect the beauty of nature. -
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Circular careDove is on a global waste-reduction mission – from helping you with recycling packaging to inventing brand new refillables. -
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Care for the planet: reducing wasteWe’re on a mission to help reduce waste around the world, from helping you recycle plastic to using more recycled materials in our packaging.