It’s important to show the world that care can have a big impact. Find out more about actions we’ve taken to care for our community.
When it comes to care, we want to give you products you can trust for your skin and hair. But Dove care goes beyond our products. Learn about Dove’s vision, our research and partners here.
We care about all women, female-identifying and non-binary people. We want to redefine beauty standards and help everyone experience beauty and body image positively. We care about the future generation: helping girls build positive self-esteem through the Dove Self-Esteem Project, ensuring the world they enter is removed of toxic beauty standards. We care about how we make our products and what goes into them, about the impact we have on our planet and how we can strive for a better, more sustainable way of being.
It’s important to show the world that care can have a big impact. Find out more about actions we’ve taken to care for our community.
Discover our vision for making beauty a source of confidence
Dove inspires women to want to look like the best version of themselves – because looking and feeling your best makes you feel happier.
At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Our mission is to ensure the next generation grow up enjoying a positive relationship with the way they look – helping girls to raise their self-esteem and realise their full potential.
Find out more about the history of Black hair discrimination.
The largest programme of its kind, the Dove Self-Esteem Project has educated over 60 million young people in body confidence – and it’s only the beginning.
Diverse beauty representation is important for Dove – women, transgender and non-binary individuals all included.
The Dove ‘No Digital Distortion’ Mark – our guarantee of 100% real beauty.
Discover why learning to love your natural hair is an act of self-care
Real beauty should be Cruelty-Free. We’re proud to stand with PETA and others to co-sign an open letter to uphold the EU Cosmetics Animal Testing Ban.
We work with Research and Development professionals and dermatologists to develop advanced technologies and ingredients for our signature Dove care.
At Dove, we strive to be transparent when it comes to our ingredients – to help you make informed choices.
For Dove, care means providing products that are kind to your body and skin – that’s why we work hard to maintain the quality and safety of all Dove products.
For Dove, ingredients mean a lot – that’s why we take our time to carefully select and test them, so that we can create safer beauty products.
We care about what goes into our products – that's why we avoid any ingredients we think could be harmful to you.
We want to do our best to produce less waste – especially when it comes to plastic. That’s why we’re working towards solutions that reduce packaging waste.
We care about the planet and the people in it, that’s why we’re committed to responsible sourcing – like the naturally-derived ingredients in our fragrances.
At Dove, we are actively trying to reduce our carbon footprint, both through how we make and transport our products.
We care about the planet and the people in it, that’s why we’re committed to responsible sourcing – like the naturally-derived ingredients in our fragrances.
Water is essential for us, and our planet – it’s our responsibility to help protect and conserve it, so we’re making positive changes to get started.
Dove is working directly with farmers around the world to invest in a regenerative future, prioritising sustainably sourced ingredients.
Dove is committed to finding ways to decrease carbon footprint impacts and effects, and protect the beauty of nature.
Dove is on a global waste-reduction mission – from helping you with recycling packaging to inventing brand new refillables.
We’re on a mission to help reduce waste around the world, from helping you recycle plastic to using more recycled materials in our packaging.