Narrow beauty standards make it difficult for young people to grow up celebrating their uniqueness. While everyone experiences unrealistic beauty pressures, societal bias unfairly discriminates against Black women and girls based on hair texture and protective hairstyles that are so culturally important. We’re taking action to change this. To break boundaries, build confidence and challenge stereotypes – so the next generation can grow up loving who they are without judgement.
We’ve launched The CROWN UK Fund to continue our work in eradicating race-based hair discrimination. During 2021, The CROWN Fund will invest £170,000 in Black-led grassroots organisations with the aim to: eliminate barriers to progress for women and girls in the Black community, empower the next generation, and drive long-term systemic change. Now, we’re taking our mission even further to uplift the next generation with ‘My Hair, My Crown’.