Welcome to Dove...

…the home of real beauty. For over a decade, we've been working to make beauty a source of confidence, not anxiety, and here's where the journey continues.

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Beauty is not defined by shape, size or colour – it’s feeling like the best version of yourself. Authentic. Unique. Real. Which is why we’ve made sure our site reflects that. Every image you see here features women cast from real life. A real life version of beauty.

Whatever you’re looking for – products to provide you with the care you need, tips and advice ranging from hair care, to skin care, to underarm care – everything you see here is designed to make you feel beautiful.

Explore the world of Dove below.

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100% real beauty: introducing the Dove ‘No Digital Distortion’ Mark

Real beauty is cruelty-free

Dove products are cruelty-free accredited by PETA.

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Dove and Cartoon Network Partnership

With Cartoon Network, the Dove Self-Esteem Project will help millions of young people to feel confident – and say how they feel.

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Our ‘No Digital Distortion’ mark

No digital distortion – only real beauty. With our No Digital Distortion Mark, we’re pledging to show women just as they are.

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Helping girls build self-esteem

By 2020, we’ll have helped to build the self-esteem and body confidence of 40 million young people. Download our educational tools for free here.

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Dove ‘Real Beauty Pledge’

Dove invites all women to realise their personal potential for beauty by engaging them with products that deliver superior care.

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#MyBeautyMySay

With our latest campaign, we want to empower women to define beauty on their own terms.

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