Welcome to the Dove Self-Esteem Project

At Dove, we're committed to making beauty a source of confidence, not anxiety. That’s why we're a founding partner of the Be Real Campaign – a national movement formed in response to the Reflections on Body Image report from the All Party Parliamentary Group for Body Image. Together, we are campaigning to change attitudes to body image, put health above appearance, and help all of us be confident in our bodies. 

Your child is growing up fast, and no doubt, has different role models and influences to the ones you had growing up. Use our action checklist to talk to them about the differences, and bridge the generation gap.

Talking about our bodies is like an unwritten rule in female friendship – many of us do it constantly and automatically: "I feel fat in these jeans," "I’ve put on so much weight," or "Gosh, my skin looks awful today." Talking about your looks might seem like a way to bond with your child and friends, but it’s worth considering what effect it could have. 

No matter what your family background or cultural identity is, it's important to celebrate diversity and respect differences. Our action checklist will help you and your child do just that.

Since 2004, we’ve helped more than 20 million young people globally, and 2 million in the UK, to overcome appearance related pressures and body image issues. In doing so, we've raised their self-esteem and encouraged them to realise their potential. With your help, we can reach millions more.

Isn't it wonderful when your child feels confident and happy and can find the words to express it? Use our confidence building activities to help them vocalise what they love about being 'me'.

Images of people in the media are manipulated so dramatically these days, that it can feel like 'beauty' is less and less attainable. Help your child resist media influence and see the real picture.