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Let’s #KeepBeautyReal

Beauty in
the AI age

Two decades ago, Dove took a stand to challenge false beauty standards. Today, as we transition into an era where 90% of content is predicted to be AI-generated by 2025, our message still stands: keep beauty real.

Dove Campaign for Kids Online Safety
TO THE NEXT 20 YEARS

Our vow to

real beauty

1 in 3 women feel pressure to alter their appearance because of what they see online, even when they know the images are fake or AI-generated. The rise of AI poses one of the greatest threats to real beauty in the last 20 years, meaning representation is more important than ever.

That’s why Dove is renewing its vow to champion real beauty, with a commitment to never use AI to create or distort images of women.

Why The
CROWN Act matters

  • Buisness women

    A Black woman is

    80%

    more likely to change their natural hair to meet social norms or expectations at work.

  • Women on computer

     Black woman are

    1.5x

    more likely to be sent home from the workplace because of her hair.

  • Mother and daughter

    1 in 2

    Black children experience hair discrimination as early as five years old.

  • And the impact can last a lifetime.
Person lathering shampoo in their hair

GENERATE REAL BEAUTY 

/imagine a beautiful woman

AI doesn’t imagine beauty in a human sense, it simply reflects the way we talk about it. That’s why we want to shape the AI definition of beauty for the future, together.

We created the Real Beauty Prompt Playbook to help set new digital standards of representation. It's full of easy-to-use tips on how to create images that represent real beauty on the most popular generative AI programs as well as a glossary of terms to make your prompting more inclusive.

Download our AI Playbook PDF (30.4mb) 

CTA: My Hair, My CROWN
A GLOBAL REPORT

The Real State

of Beauty

To mark 20 years since the ‘Campaign for Real Beauty’, Dove has carried out a global beauty study. We spoke to 33,000 people across 20 countries. While there has been some positive change, the state of beauty in 2024 still has a way to go.

Read Research