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Let’s #KeepBeautyReal
Beauty in
the AI age
Two decades ago, Dove took a stand to challenge false beauty standards. Today, as we transition into an era where 90% of content is predicted to be AI-generated by 2025, our message still stands: keep beauty real.
What kind of beauty do we want AI to learn?
‘The Code’
Dove is known all over the world for its commitment to representing and celebrating beauty in all its diversity. So, what if we used this as the code to imagine real beauty?
Our new campaign, The Code, looks at the impact of AI on beauty while celebrating the lasting legacy Dove has built.
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Our vow to
real beauty
1 in 3 women feel pressure to alter their appearance because of what they see online, even when they know the images are fake or AI-generated. The rise of AI poses one of the greatest threats to real beauty in the last 20 years, meaning representation is more important than ever.
That’s why Dove is renewing its vow to champion real beauty, with a commitment to never use AI to create or distort images of women.
Why The
CROWN Act matters
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A Black woman is
80%
more likely to change their natural hair to meet social norms or expectations at work.
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Black woman are
1.5x
more likely to be sent home from the workplace because of her hair.
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1 in 2
Black children experience hair discrimination as early as five years old.
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And the impact can last a lifetime.
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GENERATE REAL BEAUTY
/imagine a beautiful woman
AI doesn’t imagine beauty in a human sense, it simply reflects the way we talk about it. That’s why we want to shape the AI definition of beauty for the future, together.
We created the Real Beauty Prompt Playbook to help set new digital standards of representation. It's full of easy-to-use tips on how to create images that represent real beauty on the most popular generative AI programs as well as a glossary of terms to make your prompting more inclusive.
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The Real State
of Beauty
To mark 20 years since the ‘Campaign for Real Beauty’, Dove has carried out a global beauty study. We spoke to 33,000 people across 20 countries. While there has been some positive change, the state of beauty in 2024 still has a way to go.