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Dove Take care, stay safe

Take care, be safe: How we’re caring for our community

Taking care of ourselves and each other and taking steps to be safe are important messages we all need to reinforce. That’s why you’ll see the Dove bird flying to its temporary nest and staying there for as long as it needs to.

Dove Take care, stay safe

In times like these, it’s important to show the world that care can have a big impact. Find out more about the actions we’re taking to contribute to global efforts below:

#CareFromDove

Care is at the heart of what we do. As we come together in the global effort around the COVID-19 pandemic, Dove is taking action by providing care and support for frontline healthcare workers.

So far, Dove has donated over £4.3 million globally, and there's more to come.

In the UK & Ireland, Dove has committed to providing £1 million of personal care products to frontline healthcare workers in our community. We have already started delivering these products, including 15,000 products through 2,500 care packages. Together, with our Dove family, Dove Men+Care and Baby Dove, we are committed to providing ongoing care and support to frontline healthcare workers in our community as the pandemic continues.

#WashToCare

As a brand that cares, we're redirecting media investment behind some of our advertising to reinforce the WHO guidance on the importance of hand washing properly and frequently to care for yourself, your loved ones and the world. It doesn’t matter which brand you use – you can wash with any soap, just remember to do it often.

#SelfEsteemAtHome

As the largest global provider of self-esteem education, the Dove Self-Esteem Project is helping parents, carers and guardians support young people’s mental wellbeing at home while schools are closed. As well as free online tools and resources, we’ve also launched a new 4-episode series on social media hosted by body positive influencers. Each episode has been developed with body image experts to ensure they have a positive impact: Episode 1 ‘Wellbeing at Home’, Episode 2 ‘Using Social Media Wisely, Episode 3 ‘Building Body Confidence’, Episode 4 ‘Q&A’.​

 

Globally, Unilever - the owner of Dove, will contribute £88 million to help the fight against the pandemic through donations of soap, sanitiser, bleach and food. This includes:

  • A product donation of soaps and sanitiser of at least £44 million to the COVID Action Platform of the World Economic Forum, which is supporting global health organisations and agencies with their response to the emergency. In addition to the supply of soap, Unilever will adapt its current manufacturing lines to produce sanitiser for use in hospitals, schools and other institutional settings.
  • Product donations, partnerships and handwashing education programmes, delivered through national health authorities and NGOs, to support local communities most at need.
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