To date, more than 8.30 billion tonnes of plastic have been created, and most of this has been discarded. If current rates continue, 12 billion tonnes will be in landfill or our natural environment by 2050. That’s why we at Dove, one of the largest beauty brands in the world, are revealing an agenda-setting commitment to tackle the global beauty industry’s plastic waste issue.
This extensive and exciting strategy will generate a massive impact, and will reduce our use of virgin plastic by more than 20,500 tonnes a year. The amount of virgin plastic we will save each year would be enough to circle the Earth 2.7 times.1 We have opted for a long-term initiative rather than one-off limited editions to ensure a greater and sustained impact.
Dove is one of the most trusted and loved beauty brands across the globe. Plastic waste is one of the biggest environmental threats our planet is facing, and reducing it is a priority for both consumers and business as a whole. That’s why we are paving the way with industry-leading innovations, eliminating the use of virgin plastic where possible, and using alternative materials and packaging innovations that are setting the agenda for the beauty industry.
We are now following the NO│BETTER│LESS PLASTIC framework which follows: