Dove Self-Esteem Project

At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Our mission is to ensure the next generation grow up enjoying a positive relationship with the way they look – helping girls to raise their self-esteem and realise their full potential.

Did you know that 6 out of 10 girls are so concerned with the way they look that they opt out of important activities? From playing sports and swimming to visiting the doctor, going to school or just offering an opinion, anxiety about their looks can keep girls from living life to the full. It’s clear something needs to be done and that's where we can help.

Together with leading experts from fields including psychology, health, and body image, we've created a programme of world-class resources, many of which have been scientifically proven to significantly develop and increase body confidence and self-esteem in young people. For more than 15 years, we’ve been helping parents, mentors, teachers and youth leaders deliver self-esteem education around the world. So far, we’ve reached over 60 million young people in 142 countries through our educational programmes.

By 2030, we’re aiming to have helped ¼ billion young people build positive body image and learn how to improve self-esteem, making the Dove Self-Esteem Project the largest of its kind – and we’re not done yet.

Raising the self-esteem of the next generation is a vital part of this change but we can’t do it alone. With your help, we can connect with the lives of even more young people. So whether you’re a parent, a mentor, or a friend, you’ll find everything you need to support the girls in your life on our Self-Esteem Hub