Dove Self-Esteem Project

Dove Self-Esteem Project

We’re on a mission to help the next generation of women realise their full potential

At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Our mission is to ensure the next generation grow up enjoying a positive relationship with the way they look – helping girls to raise their self-esteem and realise their full potential.

Did you know that 6 out of 10 girls are so concerned with the way they look that they opt out of important activities? From playing sports and swimming to visiting the doctor, going to school or just offering an opinion, anxiety about their looks can keep girls from living life to the full. It’s clear something needs to be done and that's where we can help.

Together with leading experts from fields including psychology, health, and body image, we've created a programme of world-class resources, many of which have been scientifically proven to significantly develop and increase body confidence and self-esteem in young people. In the 11 years since we launched the Dove Self-Esteem Project, more than 625,000 teachers have delivered a Dove self-esteem workshop and more than 1.5 million parents have engaged with our online content.

We’ve already helped 19.4 million young people in 138 countries. But we won’t stop there. Our global mission is to reach 20 million more by 2020.  

Raising the self-esteem of the next generation is a vital part of this change but we can’t do it alone. With your help, we can connect with the lives of even more young people. So whether you’re a parent, a mentor, or a friend, you’ll find everything you need to support the girls in your life on our Self-Esteem Hub.

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