We’ve joined forces with The Body Shop and People for the Ethical Treatment of Animals (PETA), Cruelty Free Europe (CFE), Humane Society International (HSI), Eurogroup for Animals and the European Coalition to End Animal Experiments (ECEAE)*, as well as over 100 animal protection organisations, to sound a rallying call for EU citizens all over the world to take action to end cosmetics animal testing in Europe. We've even taken over the streets with our message to get one million signatures on the European Citizens’ Initiative – a formal online petition allowing the public to tell Europe’s authorities what they care about: Save Cruelty-Free Cosmetics.
After decades of campaigning by everyday people, animal protection organisations and companies, the European Union (EU) banned testing cosmetics on animals in 2004. It put a stop to tests for cosmetics ingredients in 2009 – and finally, in 2013, the EU prohibited the sale of all cosmetics products that had been tested on animals. This landmark ban became the gold standard for regulatory change in countries all over the world. But now the ban is under threat.
Cruelty-Free cosmetics need our help
The European Chemicals Agency (ECHA) is proposing new animal testing for ingredients that have been safely used by consumers and handled in factories for many years – including those solely used for cosmetics. If these changes go through, millions of animals could be subjected to cruel and unnecessary testing. This is unacceptable and alternatives are possible.
A threat to the EU ban is a threat to global progress
Not only do these changes put the eight-year animal testing ban at risk, they also threaten the progress to ban cosmetic testing on animals globally by 2023 – something European Parliament has been calling for since 2018. Plans to align with Europe also jeopardise the UK’s 23 year-long ban. Building on our commitment to permanently end tests on animals anywhere in the world, we’ve co-signed Cruelty Free International's (CFI) open letter. With our parent company, Unilever, we’re also calling for the ban to be upheld in the UK as intended with no new animal tests. Alongside our call to EU citizens everywhere to uphold the European ban, UK citizens can sign the UK petition here.
Use science not animals
Globally, we do not test on animals and are certified by PETA. In 2018, we enacted a policy prohibiting any animal tests on all of our products, anywhere in the world. Thanks to modern, human-relevant, non-animal scientific alternatives, animal tests are no longer necessary – and that’s why we’ve used non-animal approaches to assess the safety of our products and ingredients for over 40 years. Safety scientists have been developing and using these for decades. We say use science not animals.