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Dove Take Action to Save Cruelty-Free Cosmetics

Save Cruelty-Free Cosmetics

Raise your voices worldwide - Europe’s animal testing ban is under threat. EU citizens sign to Save Cruelty-Free Cosmetics.



We’ve joined forces with The Body Shop and People for the Ethical Treatment of Animals (PETA), Cruelty Free Europe (CFE), Humane Society International (HSI), Eurogroup for Animals and the European Coalition to End Animal Experiments (ECEAE)*, as well as over 100 animal protection organisations, to sound a rallying call for EU citizens all over the world to take action to end cosmetics animal testing in Europe. We've even taken over the streets with our message to get one million signatures on the European Citizens’ Initiative – a formal online petition allowing the public to tell Europe’s authorities what they care about: Save Cruelty-Free Cosmetics.  

After decades of campaigning by everyday people, animal protection organisations and companies, the European Union (EU) banned testing cosmetics on animals in 2004. It put a stop to tests for cosmetics ingredients in 2009 – and finally, in 2013, the EU prohibited the sale of all cosmetics products that had been tested on animals. This landmark ban became the gold standard for regulatory change in countries all over the world. But now the ban is under threat.

Cruelty-Free cosmetics need our help

The European Chemicals Agency (ECHA) is proposing new animal testing for ingredients that have been safely used by consumers and handled in factories for many years – including those solely used for cosmetics. If these changes go through, millions of animals could be subjected to cruel and unnecessary testing. This is unacceptable and alternatives are possible.

A threat to the EU ban is a threat to global progress 

Not only do these changes put the eight-year animal testing ban at risk, they also threaten the progress to ban cosmetic testing on animals globally by 2023 – something European Parliament has been calling for since 2018. Plans to align with Europe also jeopardise the UK’s 23 year-long ban. Building on our commitment to permanently end tests on animals anywhere in the world, we’ve co-signed Cruelty Free International's (CFI) open letter. With our parent company, Unilever, we’re also calling for the ban to be upheld in the UK as intended with no new animal tests. Alongside our call to EU citizens everywhere to uphold the European ban, UK citizens can sign the UK petition here.

Use science not animals

Globally, we do not test on animals and are certified by PETA. In 2018, we enacted a policy prohibiting any animal tests on all of our products, anywhere in the world. Thanks to modern, human-relevant, non-animal scientific alternatives, animal tests are no longer necessary – and that’s why we’ve used non-animal approaches to assess the safety of our products and ingredients for over 40 years. Safety scientists have been developing and using these for decades. We say use science not animals. 

Dove and The Body Shop – waking up the world to our message

In a landmark moment, people across Europe woke up to find their streets had been taken over by our movement to #SaveCrueltyFreeCosmetics. A trail of large rabbit footprints led people through their cities to discover striking street art installations with a powerful message from Dove and The Body Shop: Stand with us to end animal testing in Europe.

To amplify our shared mission and mobilise urgent action, we partnered with the talented muralist and activist, Nina Valkhoff. Known for her botanical compositions of rare and nearly extinct animals, her unique street art brings to life the threat posed by new animal testing requirements from the European Chemicals Agency (ECHA). Kicking off our pan-European takeover, Nina’s disruptive and dynamic mural was revealed in the centre of Paris. This was followed by other takeovers across key landmarks in Berlin, Madrid and Milan – sounding out our call to take action against animal testing in Europe. 

Kristy Sparow, Getty Images


Act now to uphold the ban and Save Cruelty-Free Cosmetics: 

Join us and the The Body Shop along with over 100 animal protection organisations to speak out with one united voice against animal testing in Europe. We need your help to get 1 million signatures on the European Citizens’ Initiative as quickly as possible. Let’s send a clear message that the ECHA’s demands for new testing break the promise of a Europe without animal testing for cosmetics and go against the wishes of EU citizens. Join us to demand that the European Commission:

1. Protect and strengthen the cosmetics animal testing ban

Initiate legislative change to achieve protection for all cosmetics ingredients with no new tests on animals – for any purpose, or at any time

2. Transform EU chemicals regulation

Ensure human health and the environment are protected by managing chemicals without the addition of new animal testing requirements

3. Modernise science in the EU

Commit, before the end of its current term of office, to a legislative proposal plotting a road map to phase out all animal testing in the EU

No animal should have to suffer in the name of beauty. Sign to support if you're an EU citizen. Share and raise your voice if you're not.  This affects us all. Let's end animal testing for good.

*representing over 100 animal protection organisations from 26 EU member states

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