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Dove Take Action to Save Cruelty-Free Cosmetics

Dove and PETA: Together Against Animal Testing

Globally, Dove does not test on animals.

Dove believes in using science not animals

Globally, we do not test on animals, and we have a long-standing commitment against animal testing. All Dove products globally are approved by the People for Ethical Treatment of Animals (PETA).

Since the mid-1980s, Dove has not tested or commissioned others to test its products on animals, nor tested or commissioned others to test any ingredients contained in its products since 2010 – over two years ahead of the EU animal testing ban.

Thanks to modern, human-relevant, non-animal scientific alternatives, animal tests are no longer necessary – and that is why we’ve used non-animal approaches to assess the safety of our products and ingredients for over 40 years. Safety scientists have been developing and using these for decades. We say use science, not animals. 

In recognition of Dove’s global commitment to permanently end tests on animals everywhere in the world, Dove is globally approved by the animal rights organization PETA, People for the Ethical Treatment of Animals.

As one of the largest beauty brands in the world to have PETA approval, we are proud to be leading the way in championing a ban on animal testing on cosmetics everywhere in the world.


Dove have joined forces with the People for Ethical Treatment of Animals (PETA)

We have joined forces with PETA to create a Limited-Edition pack design, available on some of our bestselling products, to celebrate our joint commitment to help bring an end to animal testing. Through our efforts we aim to raise awareness of our support for a global ban on animal testing for cosmetics and invite others to join us.

As part of our celebratory Limited-Edition campaign, Dove has made a donation to PETA to help further their important work.


Join us in ending animal testing for cosmetics

In 2021, Dove joined forces with PETA, Cruelty Free Europe (CFE), Humane Society International, Eurogroup for Animals and the European Coalition to End Animal Experiments (ECEAE)* and brands across our industry, to sound a rallying call for EU citizens all over the world to take action to save the EU’s ban on animal testing for cosmetics.

After decades of campaigning by everyday people, animal protection organisations and companies, the European Union (EU) banned testing cosmetics on animals in 2004. It put a stop to tests for cosmetics ingredients in 2009 – and finally, in 2013, the EU prohibited the sale of all cosmetics products that had been tested on animals. This landmark ban became the gold standard for regulatory change in countries all over the world. But now the ban is under threat.

The European Chemicals Agency (ECHA), with the support of the European Commission, have requested for tests to commence under chemical legislation known as the Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH) regulation. At least 150 chemicals registered under REACH contain ingredients used exclusively in cosmetics and some of these are subject to new animal testing requests by ECHA.

These tests undermine the purpose of the ban- to bring safe cosmetics to market without requiring new tests on animals and if they go through, hundreds of thousands of animals could be subjected to cruel and unnecessary testing. This is unacceptable and alternatives are possible.

Join us and take action by calling on the EHCA and European Commission to suspend all outstanding animal test requests for ingredients used exclusively in cosmetics. We have already helped to drive over 1.4 million signatures on the European Citizens’ Initiative to save cruelty free cosmetics, which closed on 31 August 2022. But there is still a way to make your voice heard.

Take action now by writing to ECHA and the European Commission to encourage them to suspend all outstanding animal testing requests for cosmetics-exclusive substances registered under REACH. Visit PETA’s UK website to learn more.

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