Take care, be safe: How we’re caring for our community
It is essential we all take care of ourselves, each other, and be safe. That's why you’ll see the Dove bird is flying to its temporary home to remind us to stay home if we can for those on the frontlines who can’t.
In times like these, it’s care that helps us through, and that’s why we’re taking action. Find out more about the actions we are taking to contribute to relief efforts below:
Care is at the heart of what we do. So, we’re doing everything we can to support government initiatives and help deliver care to vulnerable people and medical staff, wherever we can. Together, with our Dove family, Dove Men+Care, Baby Dove and Dove DermaSeries, we’re donating products and protective equipment to government and NGO initiatives around the world to help deliver care and support to those who need it most.
So far, Dove has donated over $5 million globally, and there's more to come.
Specifically in the US, Dove has made a $2 million donation to Direct Relief in partnership with Vaseline to go towards personal protective equipment (PPE), ventilators and medicines for healthcare workers on the front line in the US. Dove is also working with them to donate our care products to hospitals and health care centers. Join us at www.directrelief.org.
Our parent company, Unilever USA, has launched a United for America initiative, including a donation of more than $8 million in food, soap, personal hygiene and home cleaning products to those impacted by the pandemic in the U.S. An additional $12 million in products and services will be donated on the National Day of Service on May 21st and more than 200,000 masks have been donated to local hospitals in New Jersey to help protect the lives of healthcare professionals.
As a brand that cares, we're redirecting media investment behind some of our advertising to reinforce the WHO guidance on the importance of hand washing properly and frequently to care for yourself, your loved ones and the world. It doesn’t matter which brand you use – you can wash with any soap, just remember to do it often.
As the largest global provider of self-esteem education, the Dove Self-Esteem Project is helping parents, carers and guardians support young people’s mental wellbeing at home while schools are closed. As well as free online tools and resources, we’ve also launched a new 4-episode series on social media hosted by body positive influencers. Each episode has been developed with body image experts to ensure they have a positive impact: Episode 1 ‘Wellbeing at Home’, Episode 2 ‘Using Social Media Wisely, Episode 3 ‘Building Body Confidence’, Episode 4 ‘Q&A’.
Globally, Unilever - the owner of Dove, will contribute $108 million to help the fightOpens in new window against the pandemic through donations of soap, sanitiser, bleach and food. This includes:
- A product donation of soaps and sanitiser of at least $54 million to the COVID Action Platform of the World Economic Forum, which is supporting global health organisations and agencies with their response to the emergency. In addition to the supply of soap, Unilever will adapt its current manufacturing lines to produce sanitiser for use in hospitals, schools and other institutional settings.
- Product donations, partnerships and handwashing education programmes, delivered through national health authorities and NGOs, to support local communities most at need.