Image of the Dove logo with aquatic scenery inside

INGREDIENTS & SUSTAINABILITY

Cruelty-Free Real Beauty

Dove logo beside the PETA cruelty-free bunny logo

Dove believes real beauty is cruelty-free

Pink, liquid texture

We're commited against animal testing

See what Dove is doing to make real beauty cruelty-free. Dove is committed to care – not just for you, but for animals too. We're proud to be PETA Approved globally, and we're championing a ban on animal testing for cosmetics worldwide.

Plain Dove Body Wash bottle surrounded by images of nature

OUR GOAL

Protecting Our Water

When you use products like shampoos and body washes, they end up going down the drain. We’re creating sustainable solutions to minimize our impact on aquatic ecosystems.

 

We’re committed to having more than

98%

biodegradable ingredients across all rinse-off products by 2030.
Swirl of soap

Shop Dove's 98% biodegradable body wash

Take care of your skin and our water systems. When you rinse off our body wash, 98% of its ingredients break down into basic components like water, CO2 and natural minerals.

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Creating Sustainable Solutions

Through our Safety and Environmental Assurance Centre (SEAC) team, we’re developing the latest research and technologies to constantly improve our understanding of which ingredients biodegrade. We’re also collaborating with suppliers, partners and academia to see if there are existing chemistries to meet our needs or whether we need to create entirely new solutions.

This is just the beginning as we create sustainable solutions to minimize our impact on water systems and natural ecosystems.

More about Cruelty-Free Beauty