Legislative advocacy
- Continuing to advocate for the CROWN Act in the US, enacting federal change to outlaw race-based hair discrimination
- Evaluating additional bills that address the systemic racism and discrimination disproportionately affecting Black lives
Societal change
- Developing and implementing an unconscious bias training program to help eliminate appearance-based biases in workplaces and in schools
Funding and programs to empower the next generation
In 2020, we created the CROWN Fund in the US and pledged $5M of ongoing support to drive change to eliminate the systemic racism and discrimination that disproportionately impacts Black lives. We are working with existing organizations and creating new programs that support the Black community, especially women and girls. We are also evolving the Dove Self-Esteem Project. Through educational resources for parents, teacher and mentors, the project has helped build body confidence and self-esteem in over 69 million young people so far – and now it will explicitly address the impact that racism and inequality have on the next generation.
Just a few of the organizations we’re working with are:
Shattering stereotypes and amplifying Black voices
We will continue to increase the inclusive and authentic representation of Black people, both on our platforms and others. The world needs to see and hear from Black leaders, creators, and influential voices. And we have a responsibility to make sure they are seen and heard. We will continue to:
- Amplify Black voices on our social channels, including Instagram takeovers on the @dove channel
- Shatter beauty stereotypes in media and advertising with Getty images and Girlgaze through Project #ShowUs – the largest stock photo collection created entirely by women and non-binary individuals. And we will focus on increasing the representation of Black women who are defining their beauty on their own terms
- Increase the representation of Black voices both in front of and behind the camera. We will commit at least 25% of our US influencer budget towards Black content creators and every year in June, we will conduct a review to track our progress against these metrics, for all of our initiatives