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Dove Protecting our water

Protecting our water

Water is a vital resource for all of us, and the world we live in; covering around 70% of our planet’s surface and making up 60% of our bodies too. That’s why we are doing everything we can to help protect and conserve this essential substance – and why we are working hard to drive positive change. 

Water use

One of the biggest contributions to water waste happens at home. And we know Dove products are a part of this. So, to help make a positive change and save water, we are accelerating our research to develop and launch water smart products — new products or formulations that work just as well but use less water. This includes easy rinse and easy foaming products, or more “concentrated” products that can be made with less water.

Removing microbeads

Protecting our oceans is something we take very seriously. It's why Dove was one of the first brands to stop using microbeads — the small plastic particles you once found in body and face scrubs or exfoliants. Ahead of the game, we banned them right back in 2014 as an immediate response to concerns that plastic particles were building-up in our oceans and lakes and damaging the environment. They were replaced in our exfoliating products with natural ingredients that are safe for the environment and your skin, such as coconut shell, apricot kernels and kiwi seeds.

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