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Image of a Black woman looking forward and standing in front of pink flowers

 

2025's most awarded hair repair mask*

Hit or miss? Dove put it to the test of the most honest community: Reddit. 

Try it yourself and let your hair decide.

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UnfilterBeauty for a body-confident world
#REDDITSAIDIT

Unscripted. Unfiltered.

Because real matters.

 

We put out a call asking Redditors to tell us exactly how they felt about our 10-in-1 hair repair mask — the good, the bad, we wanted it all. And they didn’t hold back.

So they commented, and we reached out. Some left us on read, and some even thought it was a scam. But the first 50 who replied and said we could use their reviews?

Their reviews. That’s our campaign. No edits.

READ THE 50 HERE

Their reviews. That's our campaign. No edits.

R/EAL REVIEWS

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Why The
CROWN Act matters

  • Buisness women

    A Black woman is

    80%

    more likely to change their natural hair to meet social norms or expectations at work.

  • Women on computer

     Black woman are

    1.5x

    more likely to be sent home from the workplace because of her hair.

  • Mother and daughter

    1 in 2

    Black children experience hair discrimination as early as five years old.

  • And the impact can last a lifetime.