Girls smiling whilst taking a selfie on football pitch

DOVE X FIFA WORLD CUP 26™

The Game

is Ours

As an official sponsor of the FIFA World Cup 2026™, we’re committed to helping girls keep playing the sports they love. One in two girls who quit sports are criticized for their body type, but their joy is louder and the game is theirs to play.

Dove X The FIFA World Cup 2026™

Girl kneeing football on field

Win tickets to
the FIFA World
Cup 2026™

Buy our limited edition collection (or any of

your favorite Dove products) and then scan the

QR code on the packaging for a chance to win.

Win tickets to
the FIFA World
Cup 2026™

Buy our limited edition collection (or any of

your favorite Dove products) and then scan the

QR code on the packaging for a chance to win.

Limited Edition Palo Santo & Sage Antiperspirant Spray – Dove packshot

Limited Edition Palo Santo & Sage Antiperspirant Spray

spray antiperspirant

Dove Radiate Beauty Bar 3.75oz 6pk packshot

Radiate Beauty Bar

beauty bars

Dove Limited Edition Palo Santo & Sage Oil Body Wash packshot

Limited Edition Palo Santo & Sage Oil Body Wash

body wash

Dove Limited Edition Palo Santo & Sage Oil Body Scrub packshot

Limited Edition Palo Santo & Sage Oil Body Scrub

body scrub

Limited Edition Palo Santo & Sage Antiperspirant Stick – Dove packshot

Limited Edition Palo Santo & Sage Antiperspirant Stick

stick antiperspirant

Dove Palo Santo & Sage Oil Liquid Hand Wash 12 oz packshot

Limited Edition Palo Santo & Sage Oil Liquid Hand Wash

hand wash

Your purchase keeps girls  

in sports

Body shaming can take girls away from sports,

joy keeps them playing. We’ll donate $0.05 for

every Dove product you buy to help keep  

girls in sports*

SHOP MORE DOVE TO DONATE

_{*For every item purchased at Walmart from now until Dec. 31, 2026, Dove will donate $0.05 to Big Brothers Big Sisters of America, and for every item purchased at other retailers Dove will donate $0.05 to Boys & Girls Clubs of America, with a minimum quarterly donation of $100,000, maximum quarterly donation of $125,000 and maximum full year donation of $500,000 to each organization, respectively. For more info, see here.© 2026 Unilever.}

Girl kneeing football on field

Your purchase keeps girls  

in sports

Body shaming can take girls away from sports, joy keeps them playing. We’ll donate $0.05 for every Dove product you buy to help keep  girls in sports*

SHOP MORE DOVE TO DONATE

*For every item purchased at Walmart from now until Dec. 31, 2026, Dove will donate $0.05 to Big Brothers Big Sisters of America, and for every item purchased at other retailers Dove will donate $0.05 to Boys & Girls Clubs of America, with a minimum quarterly donation of $100,000, maximum quarterly donation of $125,000 and maximum full year donation of $500,000 to each organization, respectively. For more info, see here. © 2026 Unilever.

Three girls standing on a court wearing "Got Her Back Football Camp" t-shirts bumping their fists in the air with smiles on their faces

WNFC 

We’ve partnered up with WNFC, the top professional women’s American football league in the US, to empower girls and help build their body confidence through the power of football.

A woman and three children playing field hockey on a grassy court

Positive Coaching Alliance 

We’re joining Positive Coaching Alliance on their mission to provide all kids access to a positive youth sports experience. PCA promotes body confidence to help empower coaches, parents, and athletes.

Gotham 

We’ve partnered up with Gotham FC to help  strengthen girls' mental resilience and help them become unstoppable. Together, we can boost their  body confidence and keep them in sports.

Kids playing baseball outdoors together

#1 reason girls quit sports is

low body confidence

Girls with low body esteem are

3x more likely to drop out of sports

Sienna struggled with body self-consciousness, felt the pressure of being judged by her peers, and quit swimming.
49% of girls who quit sports

were mocked, criticized & bullied about their body size

Sofia worries about negative body talk in the locker room and dreads appearance critiques from her peers.
Girls quit sports due to

body image concerns at 2x the rate of boys

Lucie fears others will judge her for looking red-faced and sweaty while playing tennis.
More than half of girls

don't feel confident in how their bodies look

Michaela worries about how she looks in her uniform & feels pressured to meet others’ expectations about her appearance.
Approximately

2 in 3 girls consider quitting the sport they love

Alix disliked how her legs looked while running track and lost interest in the sport she once loved.
Keep her confident
and in the
game

Two girls seated on a bench in a gymnasium laughing, one has a basketball in her hand

Discover the Sports Hub

The home of campaigns, tools and resources dedicated to keeping girls playing the sports they love.

HEAD TO THE HUB