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Girl smiling whilst knee-ups with a football

OUR JOY IS LOUDER

Your purchase keeps girls in sport

We’ll donate $0.05 for every Dove product you buy to help support girls in sports*

*For every item purchased at Walmart from now until Dec. 31, 2026, Dove will donate $0.05 to Big Brothers Big Sisters of America, and for every item purchased at other retailers Dove will donate $0.05 to Boys & Girls Clubs of America, with a minimum quarterly donation of $100,000, maximum quarterly donation of $125,000 and maximum full year donation of $500,000 to each organization, respectively. For more info, see here. © 2026 Unilever.

SHOP DOVE TO DONATE

Joy keeps her in the game

1 in 2 girls who quit sports were body shamed.  Let’s get loud about body shaming in sports, so girls can keep playing with confidence and joy.

Three girls standing on a court wearing "Got Her Back Football Camp" t-shirts bumping their fists in the air with smiles on their faces
WNFC
Three girls standing on a court wearing "Got Her Back Football Camp" t-shirts bumping their fists in the air with smiles on their faces

WNFC


We’ve partnered up with WNFC, the top professional women’s American football league in the US, to empower girls and help build their body confidence through the power of football.

A woman and three children playing field hockey on a grassy court
Positive Coaching Alliance
A woman and three children playing field hockey on a grassy court

Positive Coaching Alliance


We’re also joining the PCA on their mission to change 
the culture of youth sports. PCA promotes body confidence and self-esteem to help empower coaches, parents, and athletes.

A woman facing away showing the back of her black Dove sports jersey which has the Dove logo, "Sonnet" and the number 6 printed on it. She's holding a football between her arm and her waist
Gotham
A woman facing away showing the back of her black Dove sports jersey which has the Dove logo, "Sonnet" and the number 6 printed on it. She's holding a football between her arm and her waist

Gotham


We’ve partnered up with Gotham FC to help 
strengthen girls' mental resilience and help them become unstoppable. Together, we can boost their 
body confidence and keep them in sports.

Kids playing baseball outdoors together

DOWNLOADS

Body Confident Sport Program

Up to 45% of girls drop out of sports because of low body confidence. That’s why we’ve put together a scientifically proven set of tools to help coaches empower young girls to feel confident in themselves and their bodies.

DISCOVER MORE
  • 1. Introduction & Overview
  • 2. Session 1
  • 3. Session 2
  • 4. Session 3
  • 5. Athletes workbook
  • 6. Presentation Deck
  • 7. All resources

Kids’ body confidence

Focusing on appearance instead of what their bodies can do can prevent young people from feeling confident and enjoying themselves.

  • Two girls in a park, one is carrying the other on her back and they are smiling
    Kids' Self Esteem

    Our mission to help young people reach their full potential, through building body confidence and self-esteem. Explore campaigns, classes and resources here. 

  • Girl scrolling on social media on her phone
    Take action and #DetoxYourFeed

    Research by the Dove Self-Esteem Project reveals that 1 in 2 girls say toxic beauty advice on social media causes low self-esteem. Join us to #DetoxYourFeed.

     

  • Side-by-side photo of a girl, with her natural look on the left and a filter-enhanced, glamorized version on the right
    The Selfie Talk: self-esteem in the age of social media

    Wave goodbye to unrealistic beauty standards and embrace authenticity to help build self-confidence in young people.

#1 reason girls quit sports is

low body confidence

  • Girl smilling in a swimming pool

    Girls with low body esteem are

    3x more likely to drop out of sports

    Sienna struggled with body self-consciousness, felt the pressure of being judged by her peers, and quit swimming.

  • Girl smiling in a yard

    49% of girls who quit sports

    were mocked, criticized & bullied about their body size

    Sofia worries about negative body talk in the locker room and dreads appearance critiques from her peers.

  • Girl smiling on tennis court

    Girls quit sports due to

    body image concerns at 2x the rate of boys

    Lucie fears others will judge her for looking red-faced and sweaty while playing tennis.

  • Girl smiling on basketball court

    More than half of girls

    don't feel confident in how their bodies look

    Michaela worries about how she looks in her uniform & feels pressured to meet others’ expectations about her appearance.

  • Girl smiling on track field

    Approximately

    2 in 3 girls consider quitting the sport they love

    Alix disliked how her legs looked while running track and lost interest in the sport she once loved.

  • Keep her confident
    and in the
    game

Explore more