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Watch our Big Game
2026 commercial
Body shaming can take girls away from sports.
Joy keeps them playing.
Your purchase
keeps girls
in sports
We’ll donate $0.05 for every Dove product
you buy to help keep girls in sports*
*For every item purchased at Walmart from now until Dec. 31, 2026, Dove will donate $0.05 to Big Brothers Big Sisters of America, and for every item purchased at other retailers Dove will donate $0.05 to Boys & Girls Clubs of America, with a minimum quarterly donation of $100,000, maximum quarterly donation of $125,000 and maximum full year donation of $500,000 to each organization, respectively. For more info, see here. © 2026 Unilever.
Message from our #DovePartners
We’ve teamed up with these powerful sport coaches to share the mission to keep girls confident and joyful while playing sports.
Become a Body Confident Sport coach
DOWNLOADS
Body Confident Sport Program
1 in 2 girls who quit sports are criticized for their body type. That’s why we’ve put together a scientifically proven set of tools to help coaches empower young girls to feel confident in themselves and their bodies.
Login or Register to downloadPick your player
Nourishing products to add joy to your routine and help you
move with confidence.
FAQs
We discovered that 1 in 2 girls who quit sports are criticized for their body type. But we also know that the joy of the game is so much more powerful than negativity. The Game is Ours Dove commercial celebrates the joy, resilience, and confidence of girls when they are encouraged to focus on what their bodies can do - not how they look - when playing sports.
Yes! The commercial is part of our #KeepHerConfident campaign: our mission to help young people reach their full potential. It’s all about feeling good on and off the pitch, by building self-esteem and discovering how to feel confident in your body.
Great question. You can view the full 60 second commercial on YouTube. Click here to watch.
"The Game Is Ours" centers on more than 90 young athletes in a bold, movement-driven spot where collective choreography across sports like swimming, track and field, American football and mixed martial arts captures the unstoppable force of confident girls coming together.
Just by buying your favorite Dove products, you’re already playing your part. For every purchase you make, we donate $0.05 to help keep girls in sports.* If you want to take it further, check out our Body Confident Sport Program. This will give you the tools to help young athletes feel more body confident, on and off the pitch.
*For every item purchased at Walmart from now until Dec. 31, 2026, Dove will donate $0.05 to Big Brothers Big Sisters of America, and for every item purchased at other retailers Dove will donate $0.05 to Boys & Girls Clubs of America, with a minimum quarterly donation of $100,000, maximum quarterly donation of $125,000 and maximum full year donation of $500,000 to each organization, respectively. © 2026 Unileveration of $500,000 to each organization, respectively. © 2026 Unilever
If you’re wondering how to raise a confident daughter, there are many resources available to help guide you. Check out the Dove Self-Esteem Project, which offers evidence-backed tools, advice and information about how to raise confident daughters, by building body confidence and self-esteem.
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