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About Dove
About Dove

About Dove

Find out more about our vision, research and partners here.

About Dove

Dove Self-Esteem Project
Dove Self-Esteem Project
At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Our mission is to ensure the next generation grow up enjoying a positive relationship with the way they look – helping girls to raise their self-esteem and realise their full potential.
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The 'Dove Real Beauty Pledge'
The ‘Dove Real Beauty Pledge’
Dove inspires women to want to look like the best version of themselves – because looking and feeling your best makes you feel happier.
Dove Our vision
Our vision
Discover our vision for making beauty a source of confidence.
Our research
Find out more about our research into the real truth about beauty
Dove Beauty is cruelty free
Real beauty is cruelty free
Dove does not test on animals. For over 30 years, we’ve used multiple alternative, non-animal approaches to test the safety of our products and ingredients.
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