In times like these, it’s important to show the world that care can have a big impact. Find out more about the actions we’re taking to contribute to global efforts below:
Care is at the heart of what we do. So, we’re doing everything we can to support government initiatives and help deliver care to vulnerable people and medical staff, wherever we can. Together, with our Dove family, Dove Men+Care, Baby Dove and Dove DermaSeries, we’re donating products to help deliver care and support to those who need it most.
So far, Dove has donated over $7.5 million globally, and there's more to come.
We’re providing personal care and beauty products to front-line medical workers and hospitals, including hotels providing accommodation for nurses, in-field hospitals and paramedic services across Canada.
As a brand that cares, we're redirecting media investment behind some of our advertising to reinforce the WHO guidance on the importance of hand washing properly and frequently to care for yourself, your loved ones and the world. It doesn’t matter which brand you use – you can wash with any soap, just remember to do it often.
As the largest global provider of self-esteem education, the Dove Self-Esteem Project is helping parents, carers and guardians support young people’s mental wellbeing at home while schools are closed. As well as free online tools and resources, we’ve also launched a new 4-episode series on social media hosted by body positive influencers. Each episode has been developed with body image experts to ensure they have a positive impact: Episode 1 ‘Wellbeing at Home’, Episode 2 ‘Using Social Media Wisely, Episode 3 ‘Building Body Confidence’, Episode 4 ‘Q&A’.
Globally, Unilever - the owner of Dove, will contribute $153 million to help the fight against the pandemic through donations of soap, sanitiser, bleach and food. This includes:
- A product donation of soaps and sanitiser of at least $76 million to the COVID Action Platform of the World Economic Forum, which is supporting global health organisations and agencies with their response to the emergency. In addition to the supply of soap, Unilever will adapt its current manufacturing lines to produce sanitiser for use in hospitals, schools and other institutional settings.
- Product donations, partnerships and handwashing education programmes, delivered through national health authorities and NGOs, to support local communities most at need.