Dove Let's Change Beauty

Let's Change Beauty

Beauty. One little word – that we’re on a mission to redefine, realign and make beautiful again. We’ve always stood for real beauty that’s unique, diverse and inclusive. And we want a world where beauty is a positive experience for everyone....

That’s why, for the last 30 years, we’ve been taking action alongside our many incredible partners. Together, we’ve been calling time on the narrow beauty standards and harmful stereotypes that have been damaging self-esteem and body confidence, for far too long. 

We’ve made it our mission to:

 

– Raise self-esteem and boost body confidence in young people

 

– Break unrealistic beauty standards and help women and non binary individuals redefine beauty, on their own terms

 

– Only show people as they are, in real life, 100% authentic, 100% unedited and 100% beautiful

 

– And help end race-based hair discrimination at work, in school and in all areas of life

 

But there’s more work to do. 

From continuing the fight against unrealistic beauty standards online, to fighting systemic racism and climate change, there are urgent issues we must now face. Beauty still needs to change – and we can’t do it alone. Join us. Let’s change Beauty.

Let’s raise the self-esteem of ¼ billion young people

Body dissatsifaction and appearance-based discrimination cost young people their self-esteem and their health – and can even cost their lives. Dove invited them to share their stories.

Download the guides
Dove Self-Esteem Project
Dove Project #ShowUs

Let's show the world a more inclusive vision of beauty

We’ve partnered with girlgaze and Getty Images for Project #ShowUs – our bank of 10,000+ images to break beauty stereotypes.

Let’s stop animal testing

Body dissatsifaction and appearance-based discrimination cost young people their self-esteem and their health – and can even cost their lives. Dove invited them to share their stories.

Discover more
Dove No Animal Testing