Dove Beauty is cruelty-free

Dove products certified cruelty-free by PETA

Dove does not test on animals. For over 30 years, we’ve used multiple alternative, non-animal approaches to test the safety of our products and ingredients. 

We have enacted a policy to prohibit and  stop animal testing, anywhere in the world. And our products will now carry PETA’s cruelty-free logo, something we are phasing in across all our packaging progressively from next year, to assure and inform our customers that Dove does not, and will not, test on animals. Our parent company, Unilever, has announced that it supports calls to ban animal testing globally, similar to the existing EU ban.


About Peta

PETA (People for the Ethical Treatment of Animals) is the biggest animal rights organization in the world, with more than 6.5 million members and supporters. Since 1980, PETA has campaigned against animal abuse and exploitation, influencing organizations and lawmakers to stop using animals whenever and wherever possible. Its Beauty Without Bunnies cruelty-free certification is the gold standard for consumers to rely on when making compassionate purchases. Companies that are included on PETA’s list of companies that don’t test on animals manufacture cruelty-free products, including cosmetics and personal care, and when you see PETA’s cruelty-free logo on a product, it’s a sign that you can trust that the product you’ve chosen was produced without tests on animals.