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Dove Our vision

Our vision

We believe beauty should be a source of confidence, and not anxiety. That’s why we are here to help women everywhere develop a positive relationship with the way they look, helping them raise their self-esteem and realize their full potential. 

Our global research shows:

Only 4% of women around the world consider themselves beautiful, and anxiety about appearance begins at an early age.

Six out of 10 girls are so concerned with the way they look, that they actually opt out of participating fully in daily life – from going swimming and playing sports, to visiting the doctor, going to school or even just offering their opinions.

We want women and girls of all ages to see beauty as a source of confidence, not anxiety. Because when women and girls choose not to participate fully in life, society as a whole misses out. So we’re on a mission to help the next generation of women develop a positive relationship with the way they look – helping them raise their self-esteem and realise their full potential.

The Dove Self-Esteem Project

The Dove Self-Esteem Project was founded in 2004 to help the next generation of women grow up feeling happy and confident about the way they look.

The project delivers self-esteem education to young people (primarily girls) aged 8-17 years through lessons in schools, workshops for youth groups, and online resources for parents.

Explore our resources.

Reaching ¼ billion young people with self-esteem education

We’ve reached over 82 million young people and we’re committed to reaching ¼ billion by 2030. And since everyone has a part to play in helping build girls’ body confidence and self-esteem to help them reach their full potential, you can help by getting involved in the Project too.


All of our self-esteem resources are developed in consultation with experts: global authorities on the issue of girls’ body confidence as well as those with a very real, practical understanding of girls. We also work with partner organizations that share our common goals. Our partners help us to develop impactful materials and deliver them to as many young people as possible.