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Join us and the CROWN Coalition to pass the CROWN Act in all US states. Drive change to end race-based hair discrimination today.

We want all of our beauty to be welcome in all places and institutions. Narrow beauty standards make it difficult for women to freely celebrate their own beauty. While all women experience pressure to conform to certain standards of appearance, society’s bias has resulted in unfair judgment and discrimination against Black women based on hair texture and protective hairstyles, including braids, locs, and twists, that are inherent to their race.

That’s why we co-founded the CROWN Coalition to advance anti-hair discrimination legislation called The CROWN Act. The CROWN Act, which stands for Creating a Respectful and Open World for Natural Hair, is a law that prohibits discrimination based on hair texture and hairstyle.

Pass the CROWN Act
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Did you know …

  • A Black woman is 80% more likely to change her natural hair to meet social norms or expectations at work[1]
  • Black women are 1.5 times more likely to be sent home or know of a Black woman sent home from the workplace because of her hair[1]

In the US, the law in many states does not currently afford protection for race-based hair discrimination, even if the hairstyle is inherent to racial identity. That means, Black women can be denied opportunities for employment or professional advancement without consequence. It means Black children can be denied entry to school or educational opportunities because of their natural hair. This is NOT OK. In 2019, we co-founded the CROWN Coalition in partnership with the National Urban League, Color Of Change, and Western Center on Law & Poverty to advance The CROWN Act. Our mission was, and is today, to advance efforts to end hair discrimination and to create a more equitable and inclusive beauty experience for Black women and girls.

How the CROWN Act is enacting change

While there is still a lot of work to do, there has been progress.
The CROWN Coalition sponsored The CROWN Act (SB 188) in California, introduced by Senator Holly J. Mitchell. California was the first state to sign The CROWN Act into law on July 3, 2019. With support from the CROWN Coalition, the bill is now law in 7 other states (CO, MD, NY, NJ, VA, WA, CT).
In March 2021, the CROWN Act federal legislation was reintroduced in the U.S. House of Representatives by Rep. Bonnie Watson Coleman and in the Senate by Sen. Cory Booker.
Once signed into law, these bills ensure that traits historically associated with race, such as hair texture and protective hairstyles, are protected from discrimination in the workplace and in K-12 public and charter schools. The CROWN Coalition continues to galvanize support for legislation to end hair discrimination federally and in all 50 states. Our CROWN petition has over 255,000 signatures so far, too, and you can sign it here.

We’re in this fight together

Black women are unfairly impacted by societal norms and corporate grooming policies, creating distractions that impact our whole society. We know diversity has a positive impact on a workplace, and that companies that fire, refuse to hire or promote Black women because of their protective hairstyle destabilizes individuals, households and the broader economy. The workforce may boast more working women than ever[2], but Black women still remain pressured to conform to Eurocentric standards of appearance. Black women report receiving formal grooming policies at a rate significantly higher than White women[1]. Natural hairstyles inherent to Black identity such as locs, braids, bantu knots, etc. are ranked the lowest for professional appearance[1].
We want to see a world where we are all valued for who we are, a world where we express our individuality without any concern or consequence. No woman should ever be “judged” or held back by her hair.

Get involved!

Follow @Dove and visit to see the progress we’re making together. Already signed the petition? Write to or Tweet your local senator to encourage them to pass anti race-based hair discrimination legislation in your state.

Taking Action to End Systemic Racism

Last year, we accelerated our work to eradicate race-based hair discrimination, and expanded our work with the CROWN Coalition. We put additional initiatives into action to end racial discrimination through legislative advocacy and societal change efforts. And there’s more to come.

In partnership with our Coalition members, we evolved the CROWN Coalition and updated the name. The CROWN letters will now stand for:

Creating a 

Respectful & 


World with


We created a CROWN Fund and pledged $5M of ongoing support that invests in efforts to eliminate barriers to progress for young people in the Black community. Alongside the fund, we are driving change by co-creating new programs and expanding existing ones such as the Dove Self-Esteem Project to help empower the next generation. 

[1] Dove 2019 CROWN Research Study 

[2] Mark DeWolf, 12 Stats About Working Women, U.S. Department of Labor Blog (March 1, 2017) (According to the Department of Labor, women make up 47% of the US workforce, own close to 10 million businesses, and account for $1.4 trillion in receipts) 

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