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Dove Inclusive beauty

Steps toward inclusive beauty

Beauty is wonderfully diverse: curly afros and wavy braids, freckles and vitiligo, slim and full lips. Unfortunately, advertising and media present a devastatingly narrow picture of beauty, which can negatively affect self-esteem. And how we feel about ourselves shapes our mental health. We believe that women and girls deserve a positive beauty experience. Here are some steps that you can take to support inclusive beauty.

Support the CROWN Act to end hair discrimination
From schools to the workplace, Black natural hair is judged harshly. In 43 states hair can even be legally used to discriminate against someone. The cultural bias toward straight and loosely curly hair has real mental and career impacts on Black women. Natural hair is 3.4x more likely to be perceived as unprofessional in the workplace. In addition, 80% of Black women feel they need to change their hair from its natural state to fit in at the office.

This is not okay.
Sign the petition to end discrimination against textured hair and protective styles through legislation known as the CROWN Act. Through the CROWN Coalition, we have already successfully worked to pass legislation that ends race-based hair discrimination in seven states and the U.S. House of Representatives.


Encourage girls to love themselves
For the past 15 years, we’ve worked to ensure that the next generation grows up enjoying a positive relationship with the way they look. Through the Dove Self-Esteem Project we’ve reached more than 60 million young people. Together, we can reach even more.

We partnered with leading experts in the fields of psychology, health and body image to create Uniquely Me, a program filled with self-esteem activities and resources for caring adults to help connect and encourage the young girls in their lives. Inclusive beauty begins with what we teach our children.


Put your phone down
This one is simple. Even just 10 minutes of social media can lead to immediate negative impact on body image. Limit your time on social media and spend that extra time doing something that makes you happy.

Seek out spaces that celebrate your beauty
When you’re online, subscribe only to social media accounts that celebrate your authentic beauty to recharge your inner self and strengthen your mental health. Take a break from harsh beauty standards and consume content that celebrates you for you.

Join the conversation with us on Instagram, a safe space where we celebrate inclusive beauty.


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