Reducing plastic waste: Our commitment

Why is it important to reduce plastic waste?
To date, billions of tonnes of plastic has been created, and most of this has been discarded. Plastic waste is the biggest environmental threat our planet is facing. Reducing plastic and helping reduce plastic packaging needs to be a priority for every person, and every brand. 

How are we striving to be one of the brands reducing plastic waste?
At Dove Men+Care, we’ve set out an industry-leading sustainability commitment to make all plastic packaging reusable, recyclable or compostable by 2030 (for rigids) and 2035 (for flexibles) by using less plastic, better plastic or no plastic at all – and calling for a fast transition to a circular economy. This will help us reduce our use of virgin plastic by thousands of tonnes every year.

We’re striving to make a bigger, more sustained impact with our long-term initiative. This includes industry-leading innovations, eliminating the use of virgin plastic wherever possible, and using alternative materials and packaging evolutions.

How are our bottles reducing plastic waste?
We’re committed to investing in more sustainable plastic choices to reduce our use of virgin plastic. This includes the launch of our 100% recycled plastic bottles in North America and Europe (where technically possible).* We’re also continuing to search for solutions where recycled plastic is not currently technically possible – including for our caps and pumps.

*There are only a few exceptions within the whole portfolio that are not fully 100% recycled bottles but still present a very high percentage in certain specific markets, and the plan is to achieve 100% very soon.