Caring for others starts with caring for yourself. That’s always been our mantra. It’s why care is at the core of everything we do. We know care makes us stronger. But we also know that restrictive stereotypes and societal pressures can hold men back – preventing them from experiencing the true power of holistic self-care.
That’s why we’re on a mission to help men care for more than just their skin. We’re helping fathers and all men in society by campaigning for paid paternity leave and racial equity, so men can care for their kids, families and communities. We’re also starting conversations that empower men to break down barriers standing between them and self-care, so they can embrace positive masculinity, male well-being and modern, active fatherhood.
Together, we can spark real change and be positive role models for this generation and the next. Because when men care, it benefits everybody in society.
Discover the action we’re taking to support dads, families and communities. And learn how you can join us.