6 ways your deodorant is just like your BFF
The qualities we look for in our beauty products are a lot like those we look for in our friends. We can all agree that the basis of a great friendship is respect, loyalty and trust. As long as you have those, you could be looking at a very special bond that lasts a lifetime. Beauty products aren’t that dissimilar. And the most solid relationship out of all our products, our most loyal partnership, the beauty equivalent to our real-world Best Friend Forever? The one with our deodorant.
They never let you down.
Just as you can depend on your BFF to drop everything to come over when you’re feeling down, you can trust your antiperspirant to make sure you don’t need to think twice about running for the bus. You know you’ll arrive at work just as fresh as you started out
They boost your confidence.
You can always trust your best friend to help you to feel your best, just like your deodorant gives you the confidence to raise your arms without a second thought
They don't neglect you.
With a great friend, your life is just as important as hers, and she always remembers to text you straight after your work review to ask you how it went. A great deodorant doesn’t neglect you, either – your skin that is – soothing it after shaving and leaving it soft and smooth
They fit in your handbag.
OK, technically, your best friend probably doesn’t. But she’s always on the end of the phone – which fits in your bag excellently, just like our Compressed Invisible Dry Antiperspirant Deodorant
They push you to be your best.
Your best friend believes in your potential and is always encouraging you to fulfil it. And all the while, your antiperspirant deodorant is giving you the confidence to try
They'll always be there.
You know your relationship is genuine and reliable. And just like obsessions with fancy serums, exciting new people will come and go, but whatever happens, you're solid as a rock. You know nothing will ever take their place