Dove is partnering with women & non-binary individuals everywhere to create Project #ShowUs, a collection of 10,000+ images that offer a more inclusive vision of beauty for all media & advertisers to use. See how real self confidence looks like. Another self-esteem project, Dove aims to build confidence and empower individuals.
*Dove Impact of Beauty Stereotypes Quant Study 2019
Women & non-binary individuals from around the world are redefining beauty on their own terms.
Project #ShowUs is changing the way media & advertising represent women.
100% powered by women from 39 countries, in front of and behind the camera
Real diversity rarely seen in media & advertising
True-to-life depictions, not staged sets
No digital distortion, to show the world unfiltered beauty
Self-defined beauty with every woman deciding how she wants to be seen
Femininity is often depicted as a formula – cut your hair like this, wear that. To me, it's about loving yourself fearlessly for who you are.