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Project #ShowUs

Dove is partnering with women & non-binary individuals everywhere to create Project #ShowUs, a collection of 10,000+ images that offer a more inclusive vision of beauty for all media & advertisers to use. See how real self confidence looks like. Another self-esteem project, Dove aims to build confidence and empower individuals.

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*Dove Impact of Beauty Stereotypes Quant Study 2019

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The Women of Project #ShowUs

Women & non-binary individuals from around the world are redefining beauty on their own terms. 

#ShowUs Authentic Representation

Project #ShowUs is changing the way media & advertising represent women.

  • 100% powered by women from 39 countries, in front of and behind the camera

  • Real diversity rarely seen in media & advertising

  • True-to-life depictions, not staged sets

  • No digital distortion, to show the world unfiltered beauty

  • Self-defined beauty with every woman deciding how she wants to be seen

Femininity is often depicted as a formula – cut your hair like this, wear that. To me, it's about loving yourself fearlessly for who you are.

Marina, #ShowUs