Project #ShowUs
Dove is partnering with women & non-binary individuals everywhere to create Project #ShowUs, a collection of 10,000+ images that offer a more inclusive vision of beauty for all media & advertisers to use. See how real self confidence looks like. Another self-esteem project, Dove aims to build confidence and empower individuals.
*Dove Impact of Beauty Stereotypes Quant Study 2019
The Women of Project #ShowUs
Women & non-binary individuals from around the world are redefining beauty on their own terms.
#ShowUs Authentic Representation
Project #ShowUs is changing the way media & advertising represent women.
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100% powered by women from 39 countries, in front of and behind the camera
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Real diversity rarely seen in media & advertising
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True-to-life depictions, not staged sets
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No digital distortion, to show the world unfiltered beauty
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Self-defined beauty with every woman deciding how she wants to be seen
Femininity is often depicted as a formula – cut your hair like this, wear that. To me, it's about loving yourself fearlessly for who you are.
Marina
Our Partners
Project #ShowUs is a collaboration with Girlgaze, a diverse community of non-binary and female-identifying creatives, and Getty Images, one of the world’s leading creators and distributors of imagery.