70% of women still don’t feel represented in media & advertising. That’s why Dove is taking action with Girlgaze, Getty Images, and women everywhere to create Project #ShowUs – the world’s largest photo library created by women and non-binary individuals to shatter beauty stereotypes. With over 5000 images, we can offer a more inclusive vision of beauty to all media & advertisers.
*Dove Impact of Beauty Stereotypes Quant Study 2019
100% powered by women from 39 countries, in front of and behind the camera
Real diversity rarely seen in media & advertising
True-to-life depictions, not staged sets
No digital distortion, to show the world unfiltered beauty
Self-defined beauty with every woman deciding how she wants to be seen