100% powered by women from 39 countries, in front of and behind the camera
Real diversity rarely seen in media & advertising
True-to-life depictions, not staged sets
No digital distortion, to show the world unfiltered beauty
Self-defined beauty with every woman deciding how she wants to be seen
Femininity is often depicted as a formula – cut your hair like this, wear that. To me, it's about loving yourself fearlessly for who you are.