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Project #ShowUs

Dove is partnering with women & non-binary individuals everywhere to create Project #ShowUs, a collection of 10,000+ images that offer a more inclusive vision of beauty for all media & advertisers to use. See how real self confidence looks like. Another self-esteem project, Dove aims to build confidence and empower individuals.

*Dove Impact of Beauty Stereotypes Quant Study 2019

The Women of Project #ShowUs

Women & non-binary individuals from around the world are redefining beauty on their own terms.

#ShowUs Authentic Representation

Project #ShowUs is changing the way media & advertising represent women.

Powered by women

Both in front of and behind the camera
Real diversity

No staged sets or artificial scenarios
No digital distortion

Showing unfiltered beauty to the world

I grew up surrounded by narrow ideas about how a woman should look and what she could be. I’ve overcome those limits and make no apologies for embracing my ambition and my natural beauty.” – Cora, Engineering Student

Being a firefighter/paramedic is a tough job, and being one of the few women in this job is another challenge. It’s my mission to show that there are no boundaries to what a woman can do." – Jen, Firefighter & Paramedic

Because of my background and birthmark, I struggled for years to fit others’ ideas of who I should be. Now I’m comfortable and confident in who I am, including the appearance of every part of my postpartum body.” – Yuri, Architect & New Mom

Due to my size, I've often been made to feel that I can't fill a valuable a role in society. I want the world to see that a woman with achondroplasia is as beautiful and capable a woman as any other." – Karol, Law Student

Behind every beauty stereotype is a woman like me who has struggled with it since she was a little girl. Now I’m showing the world that this fat girl is unapologetic, confident, and beautiful.” – Cintia, Happy & Healthy Mom

Whatever society's expectations are for a 56-year-old hijab-wearing woman, I hope to break them. I'm proud to be a marathoner who's survived the challenges of cancer, and done so beautifully." – Ruby, Marathon Runner & Cancer Survivor

The bullies I faced as a child tried to break me down. But my spirit is unbroken, I truly love my body, and I want the world to see that I’m beautiful from head to toe.” – Kelly, Disability Advocate & Aspiring Model

In my country, lesbian women are rarely acknowledged, let alone represented in media. I want to inspire more LGBTQIA+ people to step forward and be seen for who we truly are." – Monisha, Photographer & Proud Lesbian

When I had straight hair, my daughter asked me to straighten hers too because her natural texture ‘wasn’t pretty enough’. Instead I told her we were born gorgeous Black women, went back to my natural hair, and never looked back.” – Chrystèle, Digital Manager & Proud Kinky-Haired Mom

Growing up as a transgender woman, I was pressured to change who I was to fit others' ideas about who a woman should be. Now I'm representing myself and my beauty on my own terms."– Elle Rose, Model & Trans Activist

Liliya, Baldness Activist & Public Speaker

Women with alopecia often feel that baldness will hold them back from realizing their full personal and professional potential. Showing the beauty of bald women helps open doors for us to opportunities that others take for granted.” – Liliya, Baldness Activist & Public Speaker

Marina

Our Partners

Project #ShowUs is a collaboration with Girlgaze, a diverse community of non-binary and female-identifying creatives, and Getty Images, one of the world’s leading creators and distributors of imagery.

See the collection