Project #ShowUs
70% of women still don’t feel represented in media & advertising. That’s why Dove is taking action with Girlgaze, Getty Images, and women everywhere to create Project #ShowUs – the world’s largest photo library created by women and non-binary individuals to shatter beauty stereotypes. With over 5000 images, we can offer a more inclusive vision of beauty to all media & advertisers.
*Dove Impact of Beauty Stereotypes Quant Study 2019
#ShowUs More Women Like You
Want to help expand the definition of beauty? Share your image and you could become part of the Project #ShowUs photo collection.
The Women of Project #ShowUs
Women from around the world are redefining beauty on their own terms.
#ShowUs Authentic Representation
Project #ShowUs is changing the way media & advertising represent women.
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100% powered by women from 39 countries, in front of and behind the camera
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Real diversity rarely seen in media & advertising
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True-to-life depictions, not staged sets
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No digital distortion, to show the world unfiltered beauty
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Self-defined beauty with every woman deciding how she wants to be seen
Our Partners
Project #ShowUs is a collaboration with Girlgaze, a diverse community of non-binary and female-identifying creatives, and Getty Images, one of the world’s leading creators and distributors of imagery.