What is Keratin?
In case you didn’t know already, your hair is made up of keratin. In fact, it is 95% the product that these keratin conditioners are created with. This explains the very reason these products can make your hair more fabulous.
Keratin covers the outer layer of your strands while strengthening them from within. However, with exposure to pollution, dirt, heat, and chemicals, natural keratin is lost, weakening the hair and making it more prone to damage.
How do Keratin Conditioners Help Your Hair?