• 1
    Choose the right conditioner.

    When the cuticles of our hair (basically our hair’s armour) are damaged, the core of our hair becomes vulnerable. Put your faith in a daily conditioner that’ll keep them smooth and strong, like Dove Intense Repair Conditioner 

  • 2
    Be tactical with chemical treatments.

    Obviously we couldn’t give up our highlights, so just be tactical with chemical treatments. Give your hair a bit of a break between each one: so if you usually treat it every eight weeks, try waiting 10 weeks instead. Need a colour refresh? Instead of going over the whole lot, just touch up the roots. You get the idea

  • 3
    Find the best treatments.

    Decided to find out if blondes have more fun? When it comes to figuring out how to fix damaged bleached hair, look out for a treatment that specifically repairs its proteins (hair is mostly made of them) such as our Intense Repair Daily Treatment Conditioner

  • 4
    Try a hair mask.

    Chemical straightening breaks down the protein bonds inside your hair in order to reform them into a new shape. If you love the smooth, sleek look, make sure you’re giving those proteins some reinforcement with a hair vitamin

  • 5
    Look out for oils.

    When your hair is chemically processed, the lipids (which form the protective layer that keeps the cuticle smooth and hair shiny) are removed, which can leave it frizzy and dull. To decrease static and increase shine, look for products that contain oils to help replenish lost lipids such as our Nourishing Oil Care Shampoo

  • 6
    Top up nourishment.

    To really comfort and nourish chemically damaged hair, keep it topped up with nourishment every day. A hair oil will work to reduce frizz and boost shine in one


YOUR DAILY DOSE OF DOVE LOVE

I have accomplished things that I am proud of and that is what gives me my confidence and my beauty."

Barbara

YOUR DAILY DOSE OF DOVE LOVE

You aren’t meant to fade into the background."

Jay Miranda

YOUR DAILY DOSE OF DOVE LOVE

Your worth has nothing to do with your weight."

Kelly Uchida

YOUR DAILY DOSE OF DOVE LOVE

It was only when I realized that what makes you different and unique also makes you beautiful, that’s when my confidence grew."

Rosie

YOUR DAILY DOSE OF DOVE LOVE

My beauty routine starts with embracing my own natural beauty and its uniqueness."

Anna Deliza (She/Her)

YOUR DAILY DOSE OF DOVE LOVE

Real beauty to me means challenging yourself to do the things you can’t and showing yourself kindness along the way."

Cammy

YOUR DAILY DOSE OF DOVE LOVE

I have stopped trying so hard to fit in - my beautiful personality is written all over my face and that’s the only beauty I need."

Luyanda

YOUR DAILY DOSE OF DOVE LOVE

I learned that beauty is from the heart, it’s all about kindness."

Anissa

YOUR DAILY DOSE OF DOVE LOVE

I don't often see dark skin in the media, and skin conditions even less so. I want everyone to see that being a Black woman with vitiligo is a source of resilience and pride."

Beatriz

YOUR DAILY DOSE OF DOVE LOVE

Growing up as a transgender woman, I was pressured to change who I was to fit others' ideas about who a woman should be. Now I'm representing myself and my beauty on my own terms."

Elle Rose

YOUR DAILY DOSE OF DOVE LOVE

I want to shatter the stereotype that I need breasts to look like a woman. Choosing to live flat after my mastectomy has made be stronger and more confidenand that's truly beautiful."

Juliet

YOUR DAILY DOSE OF DOVE LOVE

I've carried three babies in this belly, and earned every grey hair. I want all mothers to see that their bodies are perfect just the way they are."

Kimi

YOUR DAILY DOSE OF DOVE LOVE

There's a lot of pressure for women to 'act their age'. I want to show that aging means continually growing and experiencing life beautifully."

Leticia

YOUR DAILY DOSE OF DOVE LOVE

Femininity is often depicted as a formula - cut your hair like this, wear that. To me, it's about loving yourself fearlessly for who you are."

Marina

YOUR DAILY DOSE OF DOVE LOVE

Growing up, I never saw women wearing hijabs in media & advertising. Now girls can see me, achieving my career goals and defining beauty on my own terms."

Mehnaz

YOUR DAILY DOSE OF DOVE LOVE

I grew up surrounded by narrow ideas about how a woman should look and what she could be. I’ve overcome those limits and make no apologies for embracing my ambition and my natural beauty."

Cora

YOUR DAILY DOSE OF DOVE LOVE

I'm not worried about fitting into anyone else's ideas of beauty. As a brown-skinned multi-media creator, I want to redefine beauty to include all of us in the melanin pride community."

Lleta

YOUR DAILY DOSE OF DOVE LOVE

Women with Alopecia often feel that baldness will hold them back from realizing their full personal and professional potential. Showing the beauty of bald women helps open doors for us to opportunities that others take for granted."

Liilya