• Replenish dry hair.

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    Replenish dry hair.

    Dryness is a common problem with ageing hair: your scalp stops producing as much oil – the stuff that coats your hair and keeps it looking healthy and shiny as well as feeling soft. The best shampoo for ageing hair would replenish this natural coat. Our Advanced Hair Series Youthful Vitality Shampoo nourishes as it cleanses, helping to bring back fullness and give you thicker looking hair

  • Bring back radiance.

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    Bring back radiance.

    Since your hair has lost lipids, it’s likely to become dull and wiry (we never thought we’d see the day we longed for greasy hair). The antidote? Using a conditioner for mature hair, like our Advanced Hair Series Youthful Vitality Conditioner. It’ll bring back that youthful radiance, as well as increasing fullness

  • Give hair a boost.

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    Give hair a boost.

    Because our hair becomes weaker as it ages, you might notice that it’s a lot more prone to breakage. Keep it looking polished and healthy with a product like our Youthful Vitality Hair BB Cream, which boosts fullness, manageability, shine, softness and smoothness

  • Protect weak hair.

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    Protect weak hair.

    Protecting weaker, ageing hair from damage is more important than ever. Use a protection spray every time you use heat styling tools and when you can, let your hair air dry instead of blasting it with the hairdryer

  • Lift at the roots.

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    Lift at the roots.

    As hair ages it becomes thinner and can start to look flat. Use products that add fullness to help it stay looking youthful and healthy. Around 10 to 12 pumps of our Youthful Vitality Thickening Essence will help lift hair at the roots, giving it a much fuller, perkier appearance

  • Embrace the change.

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    Embrace the change.

    How you style your hair can work wonders for keeping it looking youthful. Blow drying it with a round brush (concentrating on those roots) will add heaps of volume and fullness. Maybe it’s an opportunity to think about the colour, too – skin lightens as we age and a lighter hair tone might suit it better. Your ageing hair could just mark the start of a whole new you…