• 1
    Soothing products.

    Because your baby’s skin is still developing and loses moisture faster than yours, it can be vulnerable to dryness and lead to baby dry skin. Our mild, hypoallergenic Rich Moisture Baby Lotion soothes and smoothes it

  • 2
    Beyond mildness.

    Ordinary wash products can be harsh on delicate baby skin, so try an alternative such as our Rich Moisture Tip to Toe Wash. Its rich, creamy lather goes beyond mildness and replenishes essential nutrients often lost during bathing, keeping your baby’s skin soft  

  • 3
    Tear-free.

    You might be a little anxious about products getting in your baby’s eyes. If you use ophthalmologist-tested products that are also tear-free, like our Rich Moisture Baby Shampoo and Conditioner, your little one will be fine 

  • 4
    Hypoallergenic.

    Unfortunately, it’s very common for babies to get diaper rash, so we’ve developed a Rich Moisture Baby Rash Cream that will soothe and protect their delicate skin. It provides instant comfort, and is hypoallergenic and tested by dermatologists and paediatricians 

  • 5
    Alcohol-free.

    Looking for baby wipes that won’t irritate your little one’s delicate skin? Our Rich Moisture Baby Wipes are alcohol-free, so they’re as gentle as water and help keep baby skin feeling soft, too

  • 6
    Tailored skin care.

    If your baby has sensitive skin, you might be extra cautious about which products to use. That’s why we created our Sensitive Moisture range. Our Sensitive Moisture Tip to Toe Wash, for example, is designed especially for sensitive skin, taking the stress out of bathtime cleansing