Since 2004, Dove has been helping young people build positive body confidence through the Dove Self-Esteem Project and our educational resources developed for parents, teachers and youth associations. This year we’re co-creating educational content together with Cartoon Network’s Steven Universe to educate young people in a modern and entertaining way. The Dove Self-Esteem Project will reach 40 million young people by 2020.
Research shows that children’s media can be a powerful source of influence on young viewers’ emotional intelligence, creating more positive attitudes towards their own health and others. A child's concept of what an “ideal appearance” looks like is influenced by what they see on screen.
At Dove, we want to ensure the content that children watch and read encourages them to develop a positive relationship with the way they look. The Steven Universe characters are fighting various forms of evil in the world, getting their strength from their body shape. The short cartoon films we’ve created address key topics validated by academics to have an impact on young people’s body confidence. The first of six short films featured here focuses on teasing and bullying. Critically acclaimed, Steven Universe is the first animated series on Cartoon Network to be created by a woman. A global pop culture phenomenon recognized for its overall themes of inclusivity, empathy and relatability, the show is inspired by Rebecca’s friendship and close relationship with her younger brother Steven.