The new initiatives expand on Unilever’s industry-leading commitment to make all its plastic packaging reusable, recyclable or compostable by 2030 (for rigids) and 2035 (for flexibles). They build on a long history of industry-leading action on plastic alternatives, which saw Dove avoid the use of more than 10,000 tonnes of virgin plastic in the last decade.
Marcela Melero, Dove Global Skin Cleansing Vice President, explains: “At Dove, we believe in care that goes further: for our consumers as well as our planet. We are passionately committed to being one of the brands making the biggest impact against plastic waste. We know we’re not perfect, but we can’t afford to wait. We’re working to have the biggest positive impact we can, as quickly as we can, and empowering others to do the same.”
We are committed to leading the fight against plastic waste, and catalyzing change within the industry and beyond. Through these initiatives, we call for collaborative, accelerated action to help resolve the world’s plastic problem, shifting both commercial and consumer behavior to turn the tide against plastic waste.