Love Your Silver Gorgeous Grays Sulfate-Free Purple Shampoo

A gentle purple shampoo that helps reduce brassy tones and adds shine to hair when used with its matching conditioner.

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• Lightweight, uniquely designed purple shampoo to reduce brassy tones
• System delivers volume and shine for silver and gray hair
• Gentle silicone-free, sulfate and paraben-free shampoo 
• Specially formulated shampoo with biotin complex
• Works with its matching conditioner for best results
• Globally, Dove doesn’t test on animals and is PETA Approved
Love your silver. Embrace your grays. Show off your platinum with Dove Gorgeous Grays Sulfate-Free Purple Shampoo. Alongside its matching Gorgeous Grays Ultra-Light Conditioner, it delivers tailored care to give your hair a gentle dose of color enhancement and shine, along with volume and fullness from root to tip.

Looking for a shampoo to reduce brassiness? This haircare hero uses purple pigment to counteract unwanted tones, combat brassiness, and add radiant shine to gray, white, and silver hair. Infused with our biotin complex (known for adding volume), and formulated without sulfates, parabens or silicones, you can trust that this purple shampoo for silver hair will be gentle and lightweight on your strands. 

Say yes to gorgeous grays and say goodbye to brassiness with Dove Gorgeous Grays Shampoo and Conditioner system. 

Water (Aqua), Cocamidopropyl Betaine, Sodium Methyl Cocoyl
Taurate, Sodium Chloride, Fragrance (Parfum), Citric Acid, Coconut Acid,
Sodium Benzoate, Ppg-9, Carbomer, Acrylamidopropyltrimonium
Chloride/acrylamide Copolymer, Guar Hydroxypropyltrimonium Chloride,
Stearamidopropyl Dimethylamine, Polyquaternium-10, Glycerin, Biotin,
Citronellol, Geraniol, Hexyl Cinnamal, Limonene, Linalool, Ext. Violet 2 (Ci


• Reducing brassiness and increasing shine
This purple shampoo uses pigment to reduce brassiness in your hair. It helps counteract unwanted tones and provide radiant shine, to enhance your naturally gorgeous silver and gray hair.

• More volume
It’s common to experience hair loss or thinning as you age gracefully. Dove Gorgeous Grays Sulfate-Free Purple Shampoo is a light shampoo for fine hair that helps increase volume for thicker and fuller-looking hair.

• Gentle cleansing 
The gentle formula is made without sulfates, parabens or silicones. This light shampoo for thin hair and gray hair will nourish your strands without weighing them down.

Apply to wet hair, lather, leave in for 1-5 minutes and then thoroughly rinse. For best results, use this purple shampoo 1-2 times a week to help neutralize brassy tones and follow with Dove Gorgeous Grays Ultra-Light Conditioner.

Avoid putting any extra stress on fine strands by gently using a wide-toothed comb when it’s wet and conditioned, instead of brushing when it’s dry. This will help you to avoid damaging your hair cuticles.