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7-in-10 men wish that everyday athletes were better represented in sports media. The solve? We signed three everyday athletes to represent the new SportCare range while giving them the professional athlete treatment, just like their famous namesakes. #SponsoredBySportCareOpens in new window



Alvin, like millions of men across the country, plays sports and exercises weekly. However, he doesn’t feel like everyday athletes, like himself, are represented in sports media. Growing up visually-impaired, Alvin was told that he wouldn’t be given chances to succeed in life. That he wouldn’t be able to be a great athlete. However, when Alvin was at school, he discovered Goalball. A sport for the visually-impaired that uses ear-hand coordination to play. Goalball has given him the confidence and endurance to pursue other sports and keep up with his twins around the house. Alvin wants to be an inspiration to others, showing that every athlete can be a great athlete.

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