For too long, sport rivalries have divided fans, athletes and communities. The truth is, rivalries unite us. So let’s celebrate what brings us together, rather than what keeps us apart. Inspired by the history and lore of college basketball's biggest rivalries, we teamed up with designer Don C. to create a series of limited edition jerseys that unite the country's biggest rivalries.
CRIMSON & GOLD
The dramatic gold and white triangular panels that slice through the crimson backdrop evoke images of speed while paying homage to this state’s history with the game.
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BATTLE OF THE BLUEGRASS
The state of Kentucky is known for its distinctive bluegrass, its heritage in horse racing and its love of college basketball. All of which are stitched into the fabric of the jersey.
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TOBACCO ROAD
The most significant road in college basketball, Tobacco Road, is a 10 mile stretch that connects the most heated rivalry together.
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DON C.
Don C. is a designer from Chicago. His luxury clothing brand, Just Don, weaves his passion for basketball through iconic sneaker and jersey designs for popular sportswear brands.
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