Skip to content
Dove
Men+Care
Baby Dove
Meet NEW Dove Whole Body Deo: 72h odor control, all over
Find Dove Near You
Sign Up & Save

Welcome to Dove

Dove - Let’s Change Beauty logo
  • See All

    • BROWSE TYPE
      • Beauty Bar
      • Body Wash
      • Body Polish & Scrub
      • Hand Wash
      • Body Care
      • See All Bath & Body
    • BROWSE NEED
      • Dry Skin
      • Sensitive Skin
      • Moisturize & Hydrate
      • Eczema
      • Acne
      • Exfoliate
    • BROWSE INGREDIENTS
      • Shea Butter
      • Coconut
      • Lavender
      • Vanilla
      • Cucumber
      • Mango
      • Pomegranate
    • Image of Dove Pampering Care Hand Wash on top of a white countertop

      Rebuild your routine for softer, healthier skin.

      Take the Self-Care Quiz
    • Discover Body Washes
    • Discover Body Shower Serums
    • Discover Body Scrubs
    • Discover Beauty Bars
    • Discover Plant Milk Collection
    • Discover Hand Washes
    • Discover Cream Body Serums

    • BROWSE TYPE
      • Shampoo
      • Conditioner
      • Dry Shampoo
      • Hair Styling
      • Hair Masks
      • Hair Serum
      • See All Hair
    • BROWSE NEED
      • Dry Hair
      • Fine Hair
      • Damaged Hair Repair
      • Color-Treated Hair
      • Curly & Textured Hair
      • Silver Hair
      • Voluminizing
      • Dandruff & Dry Scalp
    • BROWSE COLLECTIONS
      • Care Between Washes
      • Love Your Hair Collection
      • DermaCare Scalp
      • Bond Strength
      • Kids Hair Care Collection
    • Enter Dove Hair Damage AI Lab

      The future of hair damage analysis starts here

      Enter Dove Hair Damage AI Lab
    • Discover Hair Damage Therapy Collection
    • Discover Intensive Repair Products
    • Discover Bond Strength Products
    • Discover Scalp Hair Therapy Products

    • BROWSE TYPE
      • Spray Antiperspirant
      • Spray Deodorant
      • Stick Antiperspirant
      • Stick Deodorant
      • Cream Deodorant
      • See All Deodorant
    • BROWSE NEED
      • Dry Skin
      • Sensitive Skin
      • Even Skin Tone
      • Clinical Strength
    • BROWSE COLLECTIONS
      • Whole Body
      • VitaminCare+
      • Advanced Care
      • Aluminum Free
      • Even Tone
      • Clinical Protection
      • Dove Ultimate
    • Women with arms up in the arm

      Take our quiz to discover the ideal deodorant tailored to your specific skin needs.

      Discover Your Signature Deodorant
    • Discover VitaminCare+ Deodorants
    • Discover Aluminum Free Deodorants
    • Discover Advanced Care Antiperspirant Deodorants
    • Discover Whole Body Deodorants

    • BROWSE TYPE
      • Body Wash
      • Body & Face Bars
      • Deodorant
      • Hair Care
      • See All Men
    • BROWSE NEED
      • Dry Skin
      • Sensitive Skin
      • Post Workout
      • Aluminum-Free Deodorant
      • Whole Body Deodorant
      • Exfoliating
      • Dandruff
      • Relaxing
    • BROWSE COLLECTIONS
      • Active Naturals Body Wash
      • Advanced Care Face + Body Wash
    • Image of man combing hair

      Find out the latest from Dove Men + Care, all in one place.

      Explore Dove Men + Care
    • Discover Plant Based Cleansers
    • Discover Whole Body Deodorants
    • Discover Micromoisture Body Washes
    • Discover Body Wash and Cleansing Bars
    • Discover Antiperspirants & Deodorants

    • BROWSE TYPE
      • Bathing
      • Skin Care
      • Hair Care
      • See All Baby
    • BROWSE NEED
      • Sensitive Skin
      • Eczema
      • Hypoallergenic
      • Fragrance Free
      • Curly Hair
      • Bedtime
    • BROWSE COLLECTIONS
      • Rich Moisture
      • Fragrance-Free Moisture
      • Calming Moisture
      • Derma Care
      • Melanin-Rich Skin
      • Caring By Nature
    • Baby in bath with hands up next to a bottle of Baby Dove foaming wash

      Care for baby's sensitive skin and hair.

      Explore Baby Dove
    • Discover Bubble Bath Collection
    • 5 tips for healthy, soft baby skin
    • The secret to tear-free bathtime
    • Discover Rich Moisture Collection
    • Discover Melanin Rich Skin Collections

    • BROWSE TYPE
      • Body Wash
      • Bubble Bath
      • Conditioner
      • Hair Spray
      • Styling Cream
      • Deodorant
      • See All Kids & Teens
    • BROWSE NEED
      • Curly & Textured Hair
    • BROWSE COLLECTIONS
      • Dove Kids Care
      • Dove Teens Deodorant
    • Mother and daughter reading

      Kids deserve skin care just for them.

      Hypoallergenic skin care for kids
    • Self-care and confidence for kids
    • The Power of Positive Affirmations

    Bath & Body

    • BROWSE TYPE
      • Beauty Bar
      • Body Wash
      • Body Polish & Scrub
      • Hand Wash
      • Body Care
      • See All Bath & Body
    • BROWSE NEED
      • Dry Skin
      • Sensitive Skin
      • Moisturize & Hydrate
      • Eczema
      • Acne
      • Exfoliate
    • BROWSE INGREDIENTS
      • Shea Butter
      • Coconut
      • Lavender
      • Vanilla
      • Cucumber
      • Mango
      • Pomegranate
    • Image of Dove Pampering Care Hand Wash on top of a white countertop

      Rebuild your routine for softer, healthier skin.

      Take the Self-Care Quiz
    • Discover Body Washes
    • Discover Body Shower Serums
    • Discover Body Scrubs
    • Discover Beauty Bars
    • Discover Plant Milk Collection
    • Discover Hand Washes
    • Discover Cream Body Serums

    Hair

    • BROWSE TYPE
      • Shampoo
      • Conditioner
      • Dry Shampoo
      • Hair Styling
      • Hair Masks
      • Hair Serum
      • See All Hair
    • BROWSE NEED
      • Dry Hair
      • Fine Hair
      • Damaged Hair Repair
      • Color-Treated Hair
      • Curly & Textured Hair
      • Silver Hair
      • Voluminizing
      • Dandruff & Dry Scalp
    • BROWSE COLLECTIONS
      • Care Between Washes
      • Love Your Hair Collection
      • DermaCare Scalp
      • Bond Strength
      • Kids Hair Care Collection
    • Dove Hair Damage AI Lab

      The future of hair damage analysis starts here

      Enter Dove Hair Damage AI Lab
    • Discover Hair Damage Therapy Collection
    • Discover Intensive Repair Products
    • Discover Bond Strength Products
    • Discover Scalp Hair Therapy Products

    Deodorant

    • BROWSE TYPE
      • Spray Antiperspirant
      • Spray Deodorant
      • Stick Antiperspirant
      • Stick Deodorant
      • Cream Deodorant
      • See All Deodorant
    • BROWSE NEED
      • Dry Skin
      • Sensitive Skin
      • Even Skin Tone
      • Clinical Strength
    • BROWSE COLLECTIONS
      • Whole Body
      • VitaminCare+
      • Advanced Care
      • Aluminum Free
      • Even Tone
      • Clinical Protection
      • Dove Ultimate
    • Women with arms up in the arm

      Take our quiz to discover the ideal deodorant tailored to your specific skin needs.

      Discover Your Signature Deodorant
    • Discover VitaminCare+ Deodorants
    • Discover Aluminum Free Deodorants
    • Discover Advanced Care Antiperspirant Deodorants
    • Discover Whole Body Deodorants
    • BROWSE TYPE
      • Body Wash
      • Body & Face Bars
      • Deodorant
      • Hair Care
      • See All Men
    • BROWSE NEED
      • Dry Skin
      • Sensitive Skin
      • Post Workout
      • Aluminum-Free Deodorant
      • Whole Body Deodorant
      • Exfoliating
      • Dandruff
      • Relaxing
    • BROWSE COLLECTIONS
      • Active Naturals Body Wash
      • Advanced Care Face + Body Wash
    • Image of man combing hair

      Find out the latest from Dove Men + Care, all in one place.

      Explore Dove Men + Care
    • Discover Plant Based Cleansers
    • Discover Whole Body Deodorants
    • Discover Micromoisture Body Washes
    • Discover Body Wash and Cleansing Bars
    • Discover Antiperspirants & Deodorants

    Men

    Baby

    • BROWSE TYPE
      • Bathing
      • Skin Care
      • Hair Care
      • See All Baby
    • BROWSE NEED
      • Sensitive Skin
      • Eczema
      • Hypoallergenic
      • Fragrance Free
      • Curly Hair
      • Bedtime
    • BROWSE COLLECTIONS
      • Rich Moisture
      • Fragrance-Free Moisture
      • Calming Moisture
      • Derma Care
      • Melanin-Rich Skin
      • Caring By Nature
    • Baby in bath with hands up next to a bottle of Baby Dove foaming wash

      Care for baby's sensitive skin and hair.

      Explore Baby Dove
    • Discover Bubble Bath Collection
    • 5 tips for healthy, soft baby skin
    • The secret to tear-free bathtime
    • Discover Rich Moisture Collection
    • Discover Melanin Rich Skin Collections

    Kids & Teens

    • BROWSE TYPE
      • Body Wash
      • Bubble Bath
      • Conditioner
      • Hair Spray
      • Styling Cream
      • Deodorant
      • See All Kids & Teens
    • BROWSE NEED
      • Curly & Textured Hair
    • BROWSE COLLECTIONS
      • Dove Kids Care
      • Dove Teens Deodorant
    • Mother and daughter reading

      Kids deserve skin care just for them.

      Hypoallergenic skin care for kids
    • Self-care and confidence for kids
    • The Power of Positive Affirmations
  • Our Mission

    See All

      • #NewYearsUnresolution
      • Size Freedom
      • The Real Cost of Beauty
      • Project #ShowUs
      • Learn More About How Dove is Redefining Beauty
    • Two women smiling together

      Real and Inspirational Stories

      Beauty Portraits
    • Discover Our Purpose Campaigns
    • Discover Our Product Campaigns

      • Parent & Mentor Resources
      • Educator Resources
      • Youth Leader Resources
      • #KeepHerConfident
      • Stand up for #KidsOnlineSafety
      • Real Virtual Beauty
      • #DetoxYourFeed
      • The Selfie Talk
      • Learn more about the Dove Self-Esteem Project
    • Smiling girl with track field in the background

      Dove x Nike teamed up to help keep girls in the game

      Building Body Confidence in Sports

      • The CROWN Act
      • Dove x LinkedIn
      • Black Birth Equity Fund
      • Commit to C.A.R.E (Care About Racial Equity)
      • Learn more about how Dove is working for Racial Equity
    • Women with half straight hair and half natural hair

      Create more inclusive and equitable workplaces for Black women.

      Dove x LinkedIn

      • Postpartum Support
      • Black Birth Equity Fund
      • Paid Paternity Leave
      • Celebrate Black Dads
      • Learn more about how Dove is helping caregivers redefine Parenthood
    • Mom holding crying baby while filling baby bottles

      Raise awareness and connect to resources for postpartum mental health issues.

      Under Pressure

      • Paid Paternity Leave
      • Commit to C.A.R.E (Care About Racial Equity)
      • Learn more about how Dove supports Positive Masculinity
    • Paid Paternity Leave

      Help give new dads the time to bond with their little ones.

      Paid Paternity Leave

      • Cruelty-Free Real Beauty
      • Circular Care
      • Protecting & Restoring Nature
      • Regenerative Ingredients & Agriculture
      • Ingredients We Do Use
      • Rethinking Our Ingredients
      • Ingredient Transparency
      • Learn More About Dove’s Commitment to Ethical Sourcing & Sustainability
    • Dove cutout with nature in the background

      We’re working to contribute to a healthy, thriving future for our planet and protecting it for future generations.

      Protecting & Restoring Nature
      • #NewYearsUnresolution
      • #KeepBeautyReal
      • #KidsOnlineSafety
      • The Real Cost of Beauty
      • Project #ShowUs
      • Learn More About How Dove is Redefining Beauty
    • Two women smiling together

      Real and Inspirational Stories

      Beauty Portraits
    • Discover Our Purpose Campaigns
    • Discover Our Product Campaigns
      • Parent & Mentor Resources
      • Educator Resources
      • Youth Leader Resources
      • #KeepHerConfident
      • #KidsOnlineSafety
      • Real Virtual Beauty
      • #DetoxYourFeed
      • The Selfie Talk
      • Learn more about the Dove Self-Esteem Project
    • Smiling girl with track field in the background

      Dove x Nike teamed up to help keep girls in the game

      Building Body Confidence in Sports
      • The CROWN Act
      • Dove x LinkedIn
      • Black Birth Equity Fund
      • Commit to C.A.R.E (Care About Racial Equity)
      • Learn more about how Dove is working for Racial Equity
    • Women with half straight hair and half natural hair

      Create more inclusive and equitable workplaces for Black women.

      Dove x LinkedIn
      • Postpartum Support
      • Black Birth Equity Fund
      • Paid Paternity Leave
      • Celebrate Black Dads
      • Learn more about how Dove is helping caregivers redefine Parenthood
    • Mom holding crying baby while filling baby bottles

      Raise awareness and connect to resources for postpartum mental health issues.

      Under Pressure
      • Paid Paternity Leave
      • Commit to C.A.R.E (Care About Racial Equity)
      • Learn more about how Dove supports Positive Masculinity
    • Paid Paternity Leave

      Help give new dads the time to bond with their little ones.

      Paid Paternity Leave
      • Cruelty-Free Real Beauty
      • Circular Care
      • Protecting & Restoring Nature
      • Regenerative Ingredients & Agriculture
      • Ingredients We Do Use
      • Rethinking Our Ingredients
      • Ingredient Transparency
      • Learn More About Dove’s Commitment to Ethical Sourcing & Sustainability
    • Dove cutout with nature in the background

      We’re working to contribute to a healthy, thriving future for our planet and protecting it for future generations.

      Protecting & Restoring Nature
  • Tips & Tools

    See All
    • Skin Cleansing & Care
      • Cleansing
      • Hair Removal
      • Skincare Routines
      • Underarm Care
      • Products & Ingredients
      • All Skin Articles
    • Hair Care
      • Styling Tips
      • Cleansing & Conditioning
      • Damaged Hair Care
      • Healthy Scalp
      • Products & Ingredients
      • All Hair Articles
    • Men’s Care
      • Skin
      • Hair
      • Underarms
      • Daily Routines
      • Products & Ingredients
      • All Men’s Articles
    • Parents & Kids
      • Infant & Baby Care
      • Kids & Teens Care
      • Pregnancy
      • Parenting
      • Products & Ingredients
      • All Parents & Kids Articles
    • Explore All Quizzes & Tools

      Uncover personalized beauty tips and discover the perfect products just for you.

      Explore All Quizzes & Tools

Meet NEW Dove Whole Body Deo: 72h odor control, all over
Sign up
Sign up
Sign up

Unlock Exclusive Offers & Beauty Tips!

Join our Community and Discover the Dove Difference

Sign Up & save

Get exclusive offers, product recommendations and more when you sign up for Dove Men + Care!

Sign Up & save

Get exclusive offers, product recommendations and more to help you on your parenting journey.

Sign up

Save by signing up to receive communications from dove and other Unilever Brands about exclusive offers, product updates, and more! By signing up, you agree to our Sign-Up and Save Policy and our Privacy Notice.

  1. Dove Self-Esteem Project
  2. Parent & mentor resources
  3. Respecting & looking after yourself
  4. Supporting their personal style in the face of peer pressure

Supporting their personal style in the face of peer pressure

06 December '23
|
4
min read

As children get older, the effects of peer pressure might make them want to abandon their personal style in favor of peer-approved trends. How can you help your child resist the negative effects of peer pressure and stay true to their own unique sense of style?

Resisting the pressure to conform
In the early years, it’s easy to encourage your child’s personal style as the clothes they love go hand in hand with the freedom of being little. They might have a favorite set of denim overalls or a super soft sweater they want to wear every day, no matter how they look. But when an adorably feisty 5-year-old who dresses in a tutu and astronaut helmet becomes older, they might feel overwhelmed by beauty standards. So, resisting peer pressure with a standout, spirited fashion-statement may be frowned upon socially. The pressure on young people to conform to please peers and parents can become incredibly intense.

“Parents must understand that this generation is facing unprecedented pressure from peers and marketers,” says Rachel Simmons, best-selling author of Odd Girl Out and co-founder of Girls Leadership Institute. “[These] are powerful forces that push [girls] to want to fit in.”

How can parents help young people strike the balance between managing the negative peer pressure to fit in and the importance of learning how to find your own style?

Trend-following versus personal style
Experimenting with trends can be fun. But when young people copy a look because their friends wear it (or the fashion and beauty pages dictate it), they may be “on trend” – but that’s not the same as having their own style.

“Girls often say they like to express themselves and be unique,” says Alison Deyette, TV host, stylist, and lifestyle expert, “but when they actually stand with their friends, they all look the same”. She explains that young people often feel pressured to follow fashion rather than learning how to find your personal style amongst the trends.

Encourage your child to wear clothes that reflect their individual personality and make them feel comfortable. Celebrating individuality and helping them develop a balanced relationship with fashion will boost their confidence.

Value their opinion on personal styling
It’s important to reinforce your child’s efforts to cultivate their sense of style and self-expression. Show that you value their opinion by involving them in your own fashion choices. Go through your wardrobes together to discover the items you both love and have fun trying different pieces on.

Unique style spotting
When you’re teaching your child about how to be themselves, make a game of noticing people who look cool, unique and confident. Together, you can chat about how this inspires you in your own fashion choices. Once your child sees real people being unique and having fun with fashion, they might feel more confident in dressing to please themselves.

Next steps

  • Make a date with your daughter to go through her wardrobe – and your own. Both try everything on, and keep only the items that make you feel amazing. Identify which cuts and colors flatter each of you most and why, so you can both shop with those looks in mind in the future
  • Analyze new seasonal trends together. What do either of you love or loathe about them? Which trends do you each want to play with, and which will you avoid? Help her see that incorporating trends into her personal style should be a thoughtful choice, rather than a peer-driven obligation
  • Set a budget and try out some new shopping destinations together, rather than the homogenous chains where her peers shop. How about a market, thrift store, or independent boutique? Challenge each other to find one really great item (even if you decide not to purchase it)
  • Keep the conversation ongoing and encouraging. Let sharing ideas about personal style be a fun, bonding experience

Useful Links

  • Rachel Simmons

  • Girls Leadership

  • Alison Deyette 


TAGS:

  • 8 to 16 years
  • fashion
  • looks and appearance
  • parent
  • personal style

Related articles

  • Positive body image
    Help your child develop a positive body image
    Tips and advice on helping your child develop a positive body image and cope with the influence of teenage fashion trends, celebrity role models and the media.
  • How to build confidence and self-esteem
    How To Build Confidence And Self-Esteem
    Learn how to build self-esteem and confidence – and help your child learn to love their body in the process—with our practical tips and activities.
  • Dove Teaching children to take compliments
    Cracking Compliments: teach your child how to take a compliment
    Use our Cracking Compliments video and tips to help your child learn how respond to compliments—and how to give compliments that aren’t appearance-focused.
  • Dove Women in the media: give the stereotypes a makeover
    Women In The Media: Give The Stereotypes A Makeover
    Explore the portrayal of women in media with your daughter, and together give the stereotypes a makeover to help her become more media-savvy and body confident.
SEE ALL ARTICLES

Sign Up & Save

Sign up and be the first to know about exciting offers, product updates and more from Dove and other Unilever brands. For further information, please refer to our Privacy Notice.

Enter your email Address

SIGN ME UP
Baby Dove
Men+Care
Kids & Teens
About Dove
FAQs
Contact Us
Ingredients
Smart Label
Community guidelines
Where to Buy
What's in Our Products
Privacy
Terms of Use
Accessibility
Sitemap
Do Not Sell or Share My Personal Information
Consumer Health Data Privacy Policy
Limit Use of My Sensitive Personal Information

FOLLOW US ON

facebook
twitter
instagram
Dove TikTok
youtube
  • LANGUAGE

    Ver el sitio en Español

    LOCATION

    us United States
Dove - Let’s Change Beauty
unilever logo

© {{dynamicYear}} Unilever

This website is directed only to U.S. consumers for products and services of Unilever United States. This website is not directed to consumers outside of the U.S.