Images of people in the media are manipulated so dramatically these days that it can feel like “beauty” is less and less attainable. Help your child resist media influence and see the real picture.
Media influence on teenagers
Are you worried that your child’s expectations for their appearance are unrealistic? It’s hardly surprising. It's hardly surprising. Today's young people are bombarded by thousands of advertising messages a day. These come not only via television and magazines but also websites, blogs, social media, music videos, films, and even smartphones.
The way that people are portrayed in this advertising – both the words and the pictures – has a big impact on the way our children view themselves and who they aspire to be.
The connection between images of women in the media and low self-esteem in girls
Constant reinforcement of the “perfect” woman in the media directly impacts girls’ body confidence. Body ImageOpens in new window🔗 research found that looking at magazines for just 60 minutes lowers self-esteem in over 80% of girls.
In research published in Girlguiding UK’s 2020 Girls’ Attitudes Survey (PDF) (8.3 MB)🔗, 54% of girls aged 11-21 have seen adverts online that have made them feel pressure to look different. This number is higher (67%) for girls who identify as LGBQ.
And almost half of young women in the Pretty as a Picture (PDF) (1,991 KB)Opens in new window🔗 poll by UK think tank Credos agreed with the statement “seeing ads using thin models makes me feel more conscious of the way I look and makes me want to diet/lose weight.”