Dove is committed to creating a world where beauty is a source of confidence, not anxiety. We want to inspire all women to reach their full potential by caring for themselves and each other.
We've always championed women and will continue to use ad campaigns as an opportunity to redefine beauty, challenge stereotypes and celebrate what makes women unique. To reinstate this commitment to championing real beauty, and coinciding with the Dove 60th anniversary, we launched our Real Beauty Pledge. We made three vows to uphold for women everywhere, that we carry today:
1) We always feature women, never models
2) We portray women as they are in real life
3) We help build girls' body confidence and self-esteem
And since then, we're always looking for new opportunities and ways to stand up for the women we care for.
In 2019, we co-funded the CROWN Coalition to advance anti-hair discrimination legislation called The CROWN Act.
Our No Digital Distortion Mark is a continuation of our Real Beauty Pledge. This is our promise to always show women as you'd see them in real life. We vow to never show manipulated, unachievable images of 'perfect' beauty created by digital distortion. No alterations to body shape or size, just 100% real beauty.
We've partnered with women and non-binary individuals everywhere to create Project #ShowUs. We've created 10,000+ stock images to offer a more inclusive vision of beauty for all media and advertisers to use.