What causes split ends
Split ends are those little forks you get in the ends of your hair. While it’s a myth that split ends prevent hair growth, you’ll need regular cuts to keep them in check.
So how do split ends happen? The ends of our hair have been around a while. During that time, they’ve made it through every different hairstyle, texture, and color, a range of heat tools and chemical treatments, as well as daily wear and tear from our lifestyles and the weather. We’re exhausted just thinking about it, never mind our hair. To find out more about how and why split ends happen, check out our Split Ends 101.
Luckily, a few easy changes to your routine will help you prevent split ends from forming.
1 Find out the cause.
Get to know what causes split ends so you know what you’re dealing with. Popular culprits include everything from UV damage and colouring to blow drying and even just everyday wear and tear
2 Use a hair care range designed to repair and protect.
Our Intensive Repair Shampoo with Keratin Repair Actives offers an alternative solution so you don’t have to turn to the scissors. It immediately repairs the hair surface, while progressively nourishing the core of each stand, making hair healthier and stronger each day

3 Pamper your hair.
A hair mask, such as Dove Intensive Repair Deep Treatment Mask, a couple of times a week will keep hair looking healthy and make frazzled ends less visible
4 Be gentle.
Brushing your hair when it’s wet can also cause breakages and frayed ends, so enlist a wide-tooth comb instead, which will detangle your hair much more kindly and without snagging
5 Use a serum.
For day-to-day improvement, look for a hair serum to nourish the ends of hair. Dove Advanced Hair Series Regenerative Nourishment Serum-in-Oil regenerate the healthy properties of even extremely damaged hair
6 Shower your hair with love.
It may look tough, but it’s more delicate than you’d think. Go easy while towel drying, patting moisture out instead of rubbing, and use brushes with natural bristles