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Brand & Ethics

Dove is certified Cruelty Free by PETA, confirming that we do not, and will not, test on animals. For over 30 years we’ve used non-animal approaches to assess the safety of our products and ingredients, and we have since December 2017 enacted a policy prohibiting any animal tests, anywhere in the world.

We use advertising and marketing as a way to engage with consumers on issues that matter to them. Marketing and advertising have many benefits. They help us tell people about our latest innovations, inform consumers about what’s in our products and recommend how they should be used. They can even help us change society for the better: Dove’s Campaign for Real Beauty, for example, challenges stereotypes about the way people look.


However, the very power of marketing communications means that they must be used responsibly. We have signed up to, and helped to define, global standards for the industry, centred on the promise that our advertising and marketing will always be “legal, decent, honest and truthful”. Independently, we have also made landmark decisions about our own practices. For example, we only use real women - never models - in our advertising.

Dove is committed to widening the definition of beauty and this is why we don’t cast professional models in our campaigns as they often represent a narrow view of beauty. Dove has always championed real women and will continue to use ad campaigns as an opportunity to redefine beauty, challenge stereotypes and celebrate what makes women unique. To reinstate this commitment to championing real beauty, and to coincide with Dove’s 60th anniversary, we recently launched the Dove Real Beauty Pledge, consisting of 3 vows to uphold for women everywhere:

  1. We always feature women, never models.
  2. We portray women as they are in real life.
  3. We help build girls body confidence and self-esteem.


Dove Self-Esteem Project

In 2004 the Dove Self-Esteem Project (DSEP) was established to ensure the next generation grows up enjoying a positive relationship with the way they look, and help them reach their full potential; improving their body –confidence and ultimately their self-esteem.


We’ve partnered with leading experts in the fields of psychology, health and body image to create a programme of evidence based resources for parents, mentors and youth leaders to help young people form healthy friendships, overcome body image issues and be their best selves. We’ve already helped over 60 million young people in 142 countries. But we won’t stop there. Our global mission is to reach ¼ billion by 2030! For more information please click here (opens in a new window).

Product Information

A hypoallergenic product is designed to have a very low potential for allergic reaction. The term does not prevent the possibility that some consumers may have an allergic reaction to a particular product - however the average population will have been shown not to have an allergic reaction to that product. Our hypoallergenic products have been tested according to internationally recognized standards.


We subject the finished products to a well-recognized protocol known as Human Repeat Insult Patch Testing (HRIPT), using internationally accredited Laboratories around the world. Only if the finished products pass the HRIPT test do we make claims such as “hypoallergenic” or “suitable for sensitive skin” if subjects with sensitive skin tested in the study. This means that it is possible that a Unilever product marked as “hypoallergenic” or “suitable for sensitive skin” may still contain an ingredient to which a consumer could be allergic. Therefore, if you have an allergy to a specific ingredient, it is still worth you checking the product listing, on-pack or in our ‘What’s in our Products’ database in the EU to check that the product is suitable for you to use.

Availability of product

If you are having trouble finding a product, you may want to speak with your store manager and ask them to order it.

To shop online, visit a Dove product page and click "Shop Now" to view availability with our online retail partners.

All of our current products are featured on this website, if you did not find your favourite, It's likely it has been discontinued, or is only sold in very select retail locations.

We don't have any extra product to sell or any further information regarding future availability.

Unfortunately, we do not have information on the availability of products outside Canada.

How to read product codes

The following is an example of the manufacturing code you will see on your products: Manufacturing Code format : EXAMPLE: 07259HU01 = MMDDY/PLANT CODE = July 25, 2019 Month = 03 (Numerical, from 01 to 12 for Jan.- Dec.) Example 07 = July Day = 25 (Numerical, from 01 to 31). Example 25 = 25th day of the month Year = 9 (Numerical, from 0 - 9) Last digit of most recent year. Example: 2019 Plant Code and other manufacturing information = HU01

Composition - Other ingredients query

We do not operate Allergen Free manufacturing sites, however we do have Allergen Management Programs in all our facilities. The intent of these programs is to avoid unintentional cross contamination of allergens between products. Our product labels adhere to the Health Canada’s Regulations regarding declaration of ingredients and allergens. Even though we take these extra precautions, there is no guarantee that our products are allergen free.

INGREDIENTS CAN CHANGE. We strongly recommend that allergic consumers refer to ingredient declarations EVERY TIME they purchase any product. If there are any ingredients that are of concern, we recommend not using the product.

Gluten is a protein found in wheat, rye, barley and processed oats. For ingredient labeling, our company follows the guidelines of Health Canada and uses the International Nomenclature for Cosmetics Ingredients (INCI). If any wheat, rye, barley or oat-derived raw materials are in our products, they would be listed on the labels. This includes any hydrolyzed protein from wheat, rye, barley or oats which may contain gluten. We recommend that you consult with your physician as to whether use of grain derivatives in personal care products will cause the symptoms of Celiac-Sprue Disease.

We hope that the following is helpful:

Fragrance Free - means that the product has no perceptible odour AND no fragrances have been added to product.

Unscented - means that the product has no perceptible odor/scent. Fragrance may or may not be used.

Sensitive Skin - (with no indication stating "Fragrance Free" or "Unscented"), means that the product is formulated to be as mild as possible; however we make no claim to its fragrance qualities.

Query on other corporate policies

Please click here (opens in a new window) to visit Unilever's web site where you can gain access to our Annual Report and other Unilever information.

If you’re looking for specific information on Unilever Canada, please click here (opens in a new window).

While we appreciate new concept ideas and suggestions please understand that we cannot accept any unsolicited ideas in the areas of advertising, new product names, marketing, artwork, etc. If your submission relates to a design or technological solution or if you are the owner of a published patent application which relates to technology then please click here (opens in a new window) for further information.


For all employment/human resource enquiries please visit our corporate website by clicking here (opens in a new window).