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Dove The story behind Dove Refillable Deodorant

The story behind Dove Refillable Deodorant

We know that making short-term commitments to reduce our plastic use isn’t enough. That’s why we’re revolutionising self-care with Dove Refillable Deodorant, putting planet and beauty first in your morning routine.

Our planet is facing a global environmental and waste problem – we’re all consuming far more than we can sustainably manage. So, if you’re wondering how to help the planet, or how to be more sustainable, we’re bringing the change you’re looking for with our refillable deodorant.

We believe that to create a lasting change, we need to shift our mindsets – to buy less, but better. We want to take action by creating innovative, eco-friendly alternatives to the products you know and love. So that together, we can help leave disposable culture behind and buy products that we will treasure for life.

We’ve created what we believe to be the future of deodorants, using beautiful, sleek and timeless design to inspire people to buy something they want, instead of just something they need. It’s easy to change a product. But it’s harder to change your habits. Especially when it comes to refillables: we tend to believe they’ll be too complicated to use or too messy to make people want to switch. Our ambition was to create a simple, iconic and high quality object, touching all of your senses one by one, through the materials, the shape and the sounds. 

Dove Refillable Deodorant
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After two years of perfecting and refining the design – with every detail thoughtfully and carefully considered – we’re proud to introduce our first refillable deodorant. The simple, timeless design will appeal to your senses with every application. You can feel the attention to detail in the way we’ve engineered the refill mechanism: with the satisfying clicks that call to mind true precision engineering, you simply place a refill onto the base until it slots into place, then twist until you feel and hear the click.

Created to transform your routine, our reusable deodorant packaging turns what was once a ‘throwaway’ item into a meaningful daily commitment to sustainability – and it brings about an important new landmark in our work towards a waste-free future.

So, what are you waiting for? Join our refillable deodorant revolution. Together, let’s help the planet – one refill at a time.

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