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Dove Dry Serum products, a breakthrough innovation

6 reasons you need our revolutionary Serum Antiperspirant in your life

Antiperspirant deodorant and serum: not a combination you see every day. But if you ask us, delicate underarm skin deserves a beauty routine just as indulgent as the ones we create for our face. That was the idea behind Dove Dry Serum Antiperspirant: all the power of luxury skin care combined with expert protection. To find out exactly how Dry Serum Antiperspirant can transform our morning routines, we asked Research & Development experts Victoria and Katharine (they help create all our amazing products). Here’s why they think it’s the ultimate in underarm care.

  • 1

    It’s inspired by luxury eye cream.

    To make Dove Dry Serum Antiperspirant our most indulgent antiperspirant deodorant yet, we turned to the world of luxury skin care. If you’re wondering what makes premium products feel like silk on your skin, we’ll let you in on a little secret: “We’ve used a luxury ingredient found in lots of premium skin care products,” R&D told us. Improving the texture of skin, acting as a protective barrier and helping to keep your skin moisturized – this ingredient is our answer to how to get smooth underarms. It gives our Dry Serum Antiperspirant that beautifully smooth and sensual texture

  • 2

    It contains our favorite ingredient.

    Sunflower seed oil! “It’s our favorite moisturizing ingredient,” said R&D. Infused with a blend of our signature ¼ moisturizers and R&D fave – sunflower seed oil – the dry serum keeps your underarms moisturized and helps them to recover from irritation, too. Perfect if you’re looking for an antiperspirant deodorant that doesn’t irritate skin

  • 3

    It’s got a brand new applicator.

    Our applicator has had a total makeover: it’s been completely redesigned to contour to your underarm. Paired with that ultra-smooth serum, applying your antiperspirant has never been so indulgent – it’ll be a beauty routine you’ll wonder how you lived without

  • 4

    It still gives 48-hour protection.

    It can be tricky to find an antiperspirant deodorant that keeps you fresh while also answering how to take care of underarm skin. With our serum formula your daily protection becomes a beauty routine, combining moisturizing ingredients with up to 48 hours of sweat and odor protection – a great way to get beautiful underarms while keeping them dry and protected

  • 5

    It’s designed with you in mind.

    The best serum for dry skin absorbs in almost no time at all – so we made sure our Dry Serum Antiperspirant is instantly dry to the touch. “The serum was designed specifically to absorb quickly, leaving behind that soft, smooth feeling,” R&D told us. Our soft and gentle deodorant melts into skin to become almost invisible, for beautifully smooth underarms that are velvety soft and dry to the touch*

  • 6

    The scent is inspired by the world’s finest perfumes.

    Smooth underarms are just the start. Inspired by the world’s finest perfumes, each Dry Serum Antiperspirant fragrance is uniquely different. Enjoy the lush, dewy greens in Jasmine Touch; a vibrant bouquet of uplifting rose, magnolia and peony with Rose Silk; and notes of iris and violet with a powdery heart in Powder Touch. Decisions, decisions

    *with regular use

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