Why does hair need sun protection?
Hair is made up of proteins, and prolonged exposure to UV rays can break down those proteins, leading to weakened strands. Without protection, UV rays can cause dryness, brittleness and even color fading. Protecting your locks from the sun is essential for maintaining hair’s health, smoothness and shine.
What is ‘Hair Protection Factor’ (aka, HPF)?
Hair Protection Factor, or HPF, is a measure of how well a product protects your hair from internal UV damage. Simple.