The specialized ingredients that make our Love Your Hair collection

Biotin is one special type of Vitamin B. Vitamin B is a nutrient that’s essential for creating keratin – the protein known to make up your beautiful skin, hair and nails. Our Gorgeous Grays Sulfate-Free Purple Shampoo and Conditioner system is infused with our signature Biotin complex. Both products work together as a system, and add volume and fullness to your hair, from root to tip.

Containing a complex mix of amino acids, this natural ingredient is known for its scalp-soothing, hair-strengthening and growth-promoting properties. Our Short & Sweet Sulfate-Free Shampoo + Conditioner + In-Shower Styler is infused with bamboo extract, and helps nourish your scalp and strands for healthy-feeling and healthy-looking hair.

Detangling, shine, volume – that’s the power of rice protein. Packed with vitamins and minerals, it’s known for smoothing and strengthening, for healthy-looking hair. Our Long and Strong Sulfate-Free Shampoo and Conditioner system is infused with rice protein. The formulas are thoughtfully crafted to nourish your hair fibers without weighing them down, helping to smooth split ends and ease detangling.

Next up in our list of ingredients that are good for your hair: omega-3. It’s known for essential proteins and nutrients that nourish  hair from the follicles. Our Color Care Sulfate-Free Shampoo and Conditioner system is infused with vegan omega-3. The system helps increase shine and vibrancy for healthy-looking hair that maintains your chosen color for longer. 

An age-old remedy, Jamaican castor oil is loved for its ability to moisturize your scalp and prevent dryness. Coconut oil is known to moisturize and seal your hair. Both are infused into our Defined Curls Sulfate-Free Co-Wash and Leave-In Cream, which is a system designed to moisturize your hair and scalp. The system creates a protective barrier around your hair’s fiber, and adds slip for easier detangling. If “nourish my hair” is on your list of curly hair goals, our Defined Curls system can help.

Another well-known remedy, shea butter contains vitamins A and E, alongside essential fatty acids – it’s a natural recipe known to soften and heal damaged or brittle hair. Our ultra-caring Sulfate-Free Hydrated Waves Shampoo and Conditioner system is infused with raw shea butter. The shampoo and conditioner work together to smooth your hair cuticles for beautifully defined and deeply nourished wavy hair.