• 1

    Switch to a moisturizing cleanser

    A harsh soap can make dryness worse. Choose a cleanser that nourishes while it cleans, like Dove Men+Care Clean Comfort Body + Face Wash. It’s gentle on skin and formulated with hydration in mind, so you won’t end up with that tight, post-shower feeling.

  • 2

    Moisturize right after you shower

    Your skin is most receptive to moisture when it’s slightly damp. Pat (don’t rub) your skin dry, then apply a rich body lotion. The Dove Men+Care Replenishing Hand + Body Lotion locks in hydration and helps strengthen your skin’s moisture barrier. Exactly what you need to stay comfortable through winter.

  • 3

    Avoid super-hot showers

    We get it, stepping into a hot shower feels great when it’s freezing outside. But that heat actually strips your skin of its natural oils and leaves it more prone to dryness. Stick to warm water instead, and keep your showers short and sweet.

  • 4

    Hydrate from the inside out

    Don’t forget that hydration starts within. Drink plenty of water, eat foods rich in omega-3s (like salmon, chia seeds, and walnuts), and limit dehydrating drinks like coffee and alcohol.

  • 5

    Protect your skin outdoors

    Winter air can be brutal, especially on exposed areas like your face and hands. Before heading out, apply a moisturizer to create a protective barrier. And if you’re spending time in the sun (yes, even in winter), use sunscreen. UV rays can still cause damage.


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