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RACIAL EQUITY

The
CROWN Act

Image of the CROWN Act logo

We’re helping to end race-based hair discrimination

The time to act is NOW. Join us to help #PassTheCrown Act and end race-based hair discrimination today.

CROWN ACT PETITION
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crown act matters

Why The CROWN Act Matters

See how race-based hair discrimination continues to affect Black women.

Show More Why The CROWN Act Matters
Image of a U.S. map that shows the status of the CROWN Act law in each state

  • A mom braiding her daughters hair
    My Hair My Crown

    We’ve developed interactive hair-based self-esteem resources to build hair confidence.

     

    TRY THE TOOL

  • Gallery of afro hair avatars
    Code My Crown

    More inclusive avatars and technology are on their way, because we’re working with the next generation of coders.

     

    SEE MORE

  • Split image of a woman smiling on one side her hair is straight and the other side her hair is in dreads
    #BlackHairIsProfessional

    With the help of LinkedIn, we’re addressing race-based hair discrimination in the workplace.

     

    DISCOVER THE PARTNERSHIP

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The CROWN Act

Watch video to learn more

Young girl with braids

Why The
CROWN Act matters

  • Buisness women

    A Black woman is

    80%

    more likely to change their natural hair to meet social norms or expectations at work.

  • Women on computer

     Black woman are

    1.5x

    more likely to be sent home from the workplace because of her hair.

  • Mother and daughter

    1 in 2

    Black children experience hair discrimination as early as five years old.

  • And the impact can last a lifetime.
Image of Unliver EVP & COO of North America, Esi Eggleston Bracey

Esi Eggleston Bracey,

Chief Growth & Marketing Officer

Unilever Personal Care North America

Image of Unliver EVP & COO of North America, Esi Eggleston Bracey
  • Write Your Senator
    Write Your Senator

    Write to or Tweet your senator to pass The CROWN Act in your state.

  • Sign the Peititon
    Sign the Peititon

    Sign and share the petition with your friends to help us reach our goal.

CTA: My Hair, My CROWN
RESOURCE

My Hair,

My CROWN

My Hair, My CROWN is a new Dove Self-Esteem Project tool for educators, parents and mentors to boost hair confidence in kids with coils, curls, waves and protective styles, while building allyship in young people. Download the resource today.

DOWNLOAD KIT (PDF 5.3MB)
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More about The CROWN Act

More of Dove's involvement with Racial Equity

We’re committed to championing racial equity and amplifying Black voices.

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