That’s right – feeling beautiful. It’s a choice just like any other you make about yourself, a personal power we all have the right to embrace. And yet even the most confident of us can shrink away from using that word. Whether it’s because we think it’s an accolade reserved only for supermodels, or we don’t think we fit the criteria, or we’re worried what people will think, it's true for most of us. Believe us, we know: we’ve scoured the globe to explore our relationship with beauty, self-esteem and body image. And it’s complicated.
Complicated, and more or less the same story everywhere. All around the world, women aren’t feeling confident in their own beauty. How many women told us they felt anxious about the way they look? Get ready for some disheartening stats: 61% in the US, 86% in China, 56% in India (where almost all of the women we spoke to agreed that every woman has something beautiful about her, but that often they don’t see it in themselves), a huge 96% in the UK, and 72% in Brazil. That’s a lot of high numbers that we believe should be much lower.
But we’ve realised something. We don’t have to wait for a new trend, or magazine, or person to come along and give us permission to start feeling beautiful. We’re women. We’re powerful. We can choose beautiful for ourselves. It’s not anyone’s right, but our own.